{"id":35985,"date":"2025-03-26T14:03:07","date_gmt":"2025-03-26T06:03:07","guid":{"rendered":"https:\/\/www.yunshan.net\/blog\/?p=35985"},"modified":"2025-03-26T14:03:07","modified_gmt":"2025-03-26T06:03:07","slug":"%e5%a6%82%e4%bd%95%e9%80%9a%e8%bf%87%e7%bd%91%e7%bb%9c%e5%8f%af%e8%a7%86%e5%8c%96%e5%b7%a5%e5%85%b7%e8%bf%9b%e8%a1%8c%e5%b8%82%e5%9c%ba%e8%b6%8b%e5%8a%bf%e5%88%86%e6%9e%90%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.yunshan.net\/blog\/archives\/35985.html","title":{"rendered":"\u5982\u4f55\u901a\u8fc7\u7f51\u7edc\u53ef\u89c6\u5316\u5de5\u5177\u8fdb\u884c\u5e02\u573a\u8d8b\u52bf\u5206\u6790\uff1f"},"content":{"rendered":"

\n

\"\u5982\u4f55\u901a\u8fc7\u7f51\u7edc\u53ef\u89c6\u5316\u5de5\u5177\u8fdb\u884c\u5e02\u573a\u8d8b\u52bf\u5206\u6790\uff1f\"<\/p>\n<\/p>\n

\n

\u5728\u6570\u636e\u91cf\u5448\u6307\u6570\u7ea7\u589e\u957f\u7684\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\uff0c\u4f01\u4e1a\u51b3\u7b56\u8005\u5e38\u9677\u5165\u8fd9\u6837\u7684\u56f0\u5883\uff1a\u670d\u52a1\u5668\u91cc\u5806\u79ef\u5982\u5c71\u7684\u7528\u6237\u884c\u4e3a\u65e5\u5fd7\u3001\u793e\u4ea4\u5a92\u4f53\u4e0a\u6bcf\u79d2\u66f4\u65b0\u7684\u6d77\u91cf\u8bc4\u8bba\u3001\u7ade\u54c1\u52a8\u6001\u94fa\u5929\u76d6\u5730\u7684\u4fe1\u606f\u6d41\uff0c\u6bcf\u4e2a\u6570\u636e\u5355\u5143\u90fd\u53ef\u80fd\u9690\u85cf\u7740\u5e02\u573a\u673a\u9047\uff0c\u5374\u50cf\u6563\u843d\u7684\u62fc\u56fe\u788e\u7247\u96be\u4ee5\u62fc\u63a5\u6210\u5f62\u3002\u7f51\u7edc\u53ef\u89c6\u5316<\/a>\u5de5\u5177<\/strong>\u6b63\u6210\u4e3a\u7834\u5c40\u5173\u952e\u2014\u2014\u7f8e\u56fd\u5e02\u573a\u7814\u7a76\u673a\u6784Gartner\u8c03\u67e5\u663e\u793a\uff0c\u91c7\u7528\u6570\u636e\u53ef\u89c6\u5316\u7684\u4f01\u4e1a\u51b3\u7b56\u6548\u7387\u63d0\u534737%\uff0c\u800c\u9519\u8bef\u51b3\u7b56\u7387\u4e0b\u964d29%\u3002\u672c\u6587\u5c06\u63ed\u793a\u5982\u4f55\u5c06\u770b\u4f3c\u6742\u4e71\u7684\u5e02\u573a\u6570\u636e\u8f6c\u5316\u4e3a\u76f4\u89c2\u7684\u6218\u7565\u5730\u56fe\u3002<\/p>\n

\n

\u4e00\u3001\u7f51\u7edc\u53ef\u89c6\u5316<\/a>\u5de5\u5177\u7684\u6838\u5fc3\u4ef7\u503c\u91cd\u6784<\/strong><\/h3>\n

\u4f20\u7edf\u5e02\u573a\u5206\u6790\u5e38\u9677\u5165\u4e24\u4e2a\u6781\u7aef\uff1a\u8981\u4e48\u88abExcel\u8868\u683c\u4e2d\u51b7\u51b0\u51b0\u7684\u6570\u5b57\u6df9\u6ca1\uff0c\u8981\u4e48\u5728PPT\u56fe\u8868\u7684\u9009\u62e9\u6027\u5448\u73b0\u4e2d\u5931\u771f\u3002Tableau<\/strong>\u3001Power BI<\/strong>\u7b49\u5de5\u5177\u7a81\u7834\u6027\u5730\u5b9e\u73b0\u4e86\u4e09\u4e2a\u7ef4\u5ea6\u5347\u7ea7\uff1a<\/p>\n

    \n
  • \u5b9e\u65f6\u52a8\u6001\u63a8\u6f14<\/strong>\uff1a\u901a\u8fc7API\u63a5\u53e3\u76f4\u8fdeGoogle Analytics\u3001\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u5c06\u5b63\u5ea6\u62a5\u544a\u8fdb\u5316\u4e3a\u5206\u949f\u7ea7\u8d8b\u52bf\u6ce2\u52a8\u76d1\u6d4b\n<\/li>\n
  • \u591a\u7ef4\u5ea6\u7a7f\u900f\u5206\u6790<\/strong>\uff1a\u5728\u4e09\u7ef4\u6563\u70b9\u56fe\u4e2d\u540c\u65f6\u5448\u73b0\u4ea7\u54c1\u4ef7\u683c\u3001\u533a\u57df\u9500\u91cf\u3001\u5ba2\u6237\u5e74\u9f84\u5c42\u7684\u7acb\u4f53\u5173\u8054\n<\/li>\n
  • \u4ea4\u4e92\u5f0f\u51b3\u7b56\u6c99\u76d8<\/strong>\uff1a\u62d6\u52a8\u65f6\u95f4\u8f74\u67e5\u770b\u4fc3\u9500\u6d3b\u52a8\u671f\u95f4\u7ade\u54c1\u6d41\u91cf\u53d8\u5316\uff0c\u65cb\u8f6c\u5730\u7406\u56fe\u5c42\u53d1\u73b0\u4e0b\u6c89\u5e02\u573a\u7a7a\u767d\u70b9\n<\/li>\n<\/ul>\n

    \u67d0\u5feb\u6d88\u54c1\u724c\u66fe\u501f\u52a9Klipfolio<\/strong>\u7684\u53ef\u89c6\u5316\u770b\u677f\uff0c\u5728\u4e1c\u5357\u4e9a\u5e02\u573a\u62d3\u5c55\u65f6\u53d1\u73b0\uff1a\u5c3d\u7ba1\u96c5\u52a0\u8fbe\u6574\u4f53\u9500\u91cf\u9886\u5148\uff0c\u4f46\u53ef\u89c6\u5316\u70ed\u529b\u56fe\u663e\u793a\u90ca\u533a\u4fbf\u5229\u5e97\u5b58\u5728\u914d\u9001\u76f2\u533a\uff0c\u8fd9\u76f4\u63a5\u4fc3\u6210\u4e86\u7269\u6d41\u7f51\u7edc\u7684\u91cd\u6784\u51b3\u7b56\u3002<\/p>\n

    \n

    \u4e8c\u3001\u5de5\u5177\u9009\u62e9\u4e2d\u7684\u56db\u4e2a\u9ec4\u91d1\u6cd5\u5219<\/strong><\/h3>\n

    \u9762\u5bf9\u5e02\u573a\u4e0a200\u4f59\u79cd\u53ef\u89c6\u5316\u5de5\u5177\uff0c\u4f01\u4e1a\u9700\u5efa\u7acb\u79d1\u5b66\u7684\u8bc4\u4f30\u4f53\u7cfb\uff1a<\/p>\n

      \n
    1. \u6570\u636e\u517c\u5bb9\u6027<\/strong>\uff1a\u68c0\u67e5\u662f\u5426\u652f\u6301JSON\u3001XML\u7b49\u975e\u7ed3\u6784\u5316\u6570\u636e\u5bfc\u5165\uff0c\u5982Sisense<\/strong>\u7279\u6709\u7684AI\u6570\u636e\u6e05\u6d17\u6a21\u5757\n<\/li>\n
    2. \u53ef\u89c6\u5316\u7c7b\u578b<\/strong>\uff1a\u8de8\u5883\u4f01\u4e1a\u53ef\u80fd\u9700\u8981Datawrapper<\/strong>\u7684\u5730\u56fe\u8f68\u8ff9\u8ffd\u8e2a\uff0c\u800c\u5236\u9020\u4e1a\u66f4\u5173\u6ce8Qlik Sense<\/strong>\u7684\u4ea7\u7ebf\u6d41\u7a0b\u6a21\u62df\n<\/li>\n
    3. \u534f\u4f5c\u529f\u80fd<\/strong>\uff1a\u5fae\u8f6f\u56e2\u961f\u7528\u6237\u9009\u62e9Power BI<\/strong>\u53ef\u65e0\u7f1d\u8854\u63a5Teams\u6ce8\u91ca\u529f\u80fd\n<\/li>\n
    4. \u5b66\u4e60\u6210\u672c<\/strong>\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u53ef\u4f18\u5148\u8003\u8651Google Data Studio<\/strong>\uff0c\u5176\u4e0eGoogle\u751f\u6001\u7684\u6574\u5408\u5ea6\u964d\u4f4e85%\u7684\u57f9\u8bad\u65f6\u95f4\n<\/li>\n<\/ol>\n

      \u67d0\u8de8\u5883\u7535\u5546\u5e73\u53f0\u521d\u671f\u9009\u62e9\u529f\u80fd\u5f3a\u5927\u7684Looker<\/strong>\uff0c\u540e\u53d1\u73b0\u5176\u590d\u6742\u7684\u6570\u636e\u5efa\u6a21\u8981\u6c42\u8d85\u51fa\u56e2\u961f\u80fd\u529b\uff0c\u6700\u7ec8\u8c03\u6574\u4e3aZoho Analytics<\/strong>\uff0c\u5728\u4fdd\u6301\u6838\u5fc3\u529f\u80fd\u7684\u540c\u65f6\u8282\u7701\u4e8660%\u7684\u5b9e\u65bd\u5468\u671f\u3002<\/p>\n

      \n

      \u4e09\u3001\u6570\u636e\u70bc\u91d1\u672f\uff1a\u4ece\u539f\u59cb\u6570\u636e\u5230\u8d8b\u52bf\u56fe\u8c31<\/strong><\/h3>\n

      \u53ef\u89c6\u5316\u5206\u6790\u6210\u8d25\u768470%\u53d6\u51b3\u4e8e\u524d\u671f\u6570\u636e\u51c6\u5907\u3002\u7f51\u7edc\u722c\u866b<\/strong>\u83b7\u53d6\u7684\u8bc4\u8bba\u6570\u636e\u9700\u7ecf\u8fc7\u4e09\u91cd\u6dec\u70bc\uff1a<\/p>\n

        \n
      • \u60c5\u611f\u503c\u91cf\u5316<\/strong>\uff1a\u4f7f\u7528Python\u7684TextBlob\u5e93\u5c06”\u4ea7\u54c1\u7eed\u822a\u4f18\u79c0”\u8f6c\u5316\u4e3a\u6570\u503c8.2\n<\/li>\n
      • \u65f6\u7a7a\u5750\u6807\u7ed1\u5b9a<\/strong>\uff1a\u5c06\u6296\u97f3\u5e26\u8d27\u89c6\u9891\u7684\u4f20\u64ad\u8def\u5f84\u4e0e\u7535\u5b50\u5730\u56fe\u5750\u6807\u5173\u8054\n<\/li>\n
      • \u5f02\u5e38\u503c\u8fc7\u6ee4<\/strong>\uff1a\u901a\u8fc7\u7bb1\u7ebf\u56fe\u8bc6\u522b\u51fa\u53cc\u5341\u4e00\u671f\u95f4\u673a\u5668\u4eba\u5237\u5355\u7684\u865a\u5047\u6d41\u91cf\n<\/li>\n<\/ul>\n

        \u67d0\u6c7d\u8f66\u54c1\u724c\u901a\u8fc7NodeXL<\/strong>\u5bf9\u8bba\u575b\u8ba8\u8bba\u8fdb\u884c\u793e\u4ea4\u7f51\u7edc\u5206\u6790\uff0c\u53d1\u73b0”\u667a\u80fd\u9a7e\u9a76”\u8bdd\u9898\u4e2d\u5b58\u5728\u672a\u88ab\u6ee1\u8db3\u7684\u591c\u95f4\u8bc6\u522b\u9700\u6c42\uff0c\u8fd9\u6bd4\u4f20\u7edf\u95ee\u5377\u8c03\u7814\u63d0\u524d3\u4e2a\u6708\u6355\u6349\u5230\u5e02\u573a\u75db\u70b9\u3002<\/p>\n

        \n

        \u56db\u3001\u6784\u5efa\u5206\u6790\u6a21\u578b\u7684\u4e09\u4e2a\u6218\u7565\u89c6\u89d2<\/strong><\/h3>\n
          \n
        1. \n

          \u65f6\u95f4\u5e8f\u5217\u6c99\u76d8<\/strong>
          \n\u5728Plotly<\/strong>\u4e2d\u521b\u5efa\u52a8\u6001\u6298\u7ebf\u56fe\uff0c\u53e0\u52a0\u5b8f\u89c2\u7ecf\u6d4e\u6307\u6807\u4e0e\u81ea\u6709\u4ea7\u54c1\u641c\u7d22\u91cf\u66f2\u7ebf\u3002\u67d0\u5bb6\u7535\u4f01\u4e1a\u53d1\u73b0\uff1a\u5f53\u94dc\u4ef7\u4e0a\u6da8\u5468\u671f\u4e0e\u4eac\u4e1c\u5e73\u53f0\u641c\u7d22\u91cf\u4e0b\u964d\u51fa\u73b017\u5929\u65f6\u6ede\uff0c\u8fd9\u4e3a\u5176\u539f\u6750\u6599\u91c7\u8d2d\u63d0\u4f9b\u4e86\u7f13\u51b2\u9884\u8b66\u673a\u5236\u3002<\/p>\n<\/li>\n

        2. \n

          \u7ade\u4e89\u683c\u5c40\u96f7\u8fbe\u56fe<\/strong>
          \n\u4f7f\u7528RAWGraphs<\/strong>\u751f\u6210\u591a\u7ef4\u5ea6\u5bf9\u6bd4\u56fe\uff0c\u5c06\u7ade\u54c1\u7684\u4ef7\u683c\u5e26\u3001SKU\u6570\u91cf\u3001\u4fc3\u9500\u9891\u7387\u8f6c\u5316\u4e3a\u53ef\u89c6\u5750\u6807\u3002\u67d0\u7f8e\u5986\u54c1\u724c\u636e\u6b64\u53d1\u73b0\uff1a\u867d\u7136\u7ade\u54c1A\u5728\u5929\u732b\u65d7\u8230\u5e97\u9500\u91cf\u9886\u5148\uff0c\u4f46\u5176\u6296\u97f3\u6e20\u9053\u7684\u8f6c\u5316\u7387\u5b58\u5728\u660e\u663e\u77ed\u677f\u3002<\/p>\n<\/li>\n

        3. \n

          \u6d88\u8d39\u8005\u884c\u4e3a\u8def\u5f84\u6620\u5c04<\/strong>
          \n\u901a\u8fc7Hotjar\u7684\u70ed\u529b\u56fe\u8ffd\u8e2a<\/strong>\uff0c\u67d0\u5728\u7ebf\u6559\u80b2\u5e73\u53f0\u53d1\u73b070%\u7528\u6237\u5728\u4ef7\u683c\u9875\u9762\u505c\u7559\u540e\u8f6c\u5411”\u514d\u8d39\u8bd5\u542c”\u5165\u53e3\uff0c\u8fd9\u4fc3\u4f7f\u4ed6\u4eec\u91cd\u6784\u4e86\u4ed8\u8d39\u8f6c\u5316\u6f0f\u6597\u7684\u8bbe\u8ba1\u903b\u8f91\u3002<\/p>\n<\/li>\n<\/ol>\n

          \n

          \u4e94\u3001\u4ece\u53ef\u89c6\u5316\u5230\u51b3\u7b56\u667a\u80fd\u7684\u8fdb\u9636\u4e4b\u8def<\/strong><\/h3>\n

          \u5f53\u57fa\u7840\u5206\u6790\u6a21\u578b\u642d\u5efa\u5b8c\u6210\u540e\uff0c\u53ef\u5411\u4e09\u4e2a\u65b9\u5411\u6df1\u5316\u4ef7\u503c\uff1a<\/p>\n

            \n
          • \u52a8\u6001\u9884\u8b66\u4eea\u8868\u76d8<\/strong>\uff1a\u5728D3.js<\/strong>\u4e2d\u8bbe\u7f6e\u9608\u503c\u89e6\u53d1\u5668\uff0c\u5f53\u5c0f\u7ea2\u4e66\u5dee\u8bc4\u7387\u7a81\u78342%\u65f6\u81ea\u52a8\u63a8\u9001\u9884\u8b66\n<\/li>\n
          • \u9884\u6d4b\u6a21\u578b\u53ef\u89c6\u5316<\/strong>\uff1a\u5c06\u673a\u5668\u5b66\u4e60\u8f93\u51fa\u7684\u9500\u91cf\u9884\u6d4b\u4e0e\u5929\u6c14\u6570\u636e\u53e0\u52a0\uff0c\u751f\u6210\u98ce\u9669\u6982\u7387\u4e91\u56fe\n<\/li>\n
          • \u6df7\u5408\u73b0\u5b9e(MR)\u51b3\u7b56<\/strong>\uff1a\u901a\u8fc7\u5fae\u8f6fHoloLens\u5c06\u5e02\u573a\u6570\u636e\u6295\u5c04\u5230\u5b9e\u4f53\u6c99\u76d8\uff0c\u9ad8\u7ba1\u56e2\u961f\u53ef\u624b\u52bf\u64cd\u63a7\u67e5\u770b\u4e0d\u540c\u51b3\u7b56\u573a\u666f\u7684\u6a21\u62df\u7ed3\u679c\n<\/li>\n<\/ul>\n

            \u67d0\u96f6\u552e\u96c6\u56e2\u5728\u90e8\u7f72Tableau CRM<\/strong>\u7684AI\u53ef\u89c6\u5316\u7cfb\u7edf\u540e\uff0c\u5176\u6625\u5b63\u5546\u54c1\u4f01\u5212\u4f1a\u8bae\u65f6\u957f\u4ece3\u5929\u7f29\u77ed\u81f36\u5c0f\u65f6\uff0c\u51b3\u7b56\u4f9d\u636e\u4ece”\u7ecf\u9a8c\u76f4\u89c9”\u8f6c\u5411”\u6570\u636e\u63a8\u6f14”\uff0c\u5f53\u5b63\u5e93\u5b58\u5468\u8f6c\u7387\u63d0\u534722%\u3002<\/p>\n

            \n

            \u516d\u3001\u9677\u9631\u89c4\u907f\u4e0e\u6548\u80fd\u63d0\u5347\u6307\u5357<\/strong><\/h3>\n
              \n
            1. \u907f\u514d\u8fc7\u5ea6\u53ef\u89c6\u5316<\/strong>\uff1a\u67d0\u91d1\u878d\u79d1\u6280\u516c\u53f8\u66fe\u5236\u4f5c\u5305\u542b87\u4e2a\u6307\u6807\u7684\u4eea\u8868\u76d8\uff0c\u6700\u7ec8\u5bfc\u81f4\u51b3\u7b56\u762b\u75ea\uff0c\u540e\u7cbe\u7b80\u4e3a12\u4e2a\u6838\u5fc3KPI\n<\/li>\n
            2. \u8272\u5f69\u8ba4\u77e5\u4f18\u5316<\/strong>\uff1a\u9075\u5faaCIE\u56fd\u9645\u6807\u51c6\uff0c\u5728\u5730\u56fe\u4e2d\u4f7f\u7528\u6e10\u53d8\u84dd\u8272\u7cfb\u8868\u793a\u4eba\u53e3\u5bc6\u5ea6\uff0c\u907f\u514d\u7ea2\u7eff\u8272\u76f2\u8bef\u8bfb\n<\/li>\n
            3. \u79fb\u52a8\u7aef\u9002\u914d<\/strong>\uff1a\u786e\u4fdd\u5728\u5e06\u8f6f\u62a5\u8868<\/strong>\u4e2d\u8bbe\u8ba1\u7684\u770b\u677f\u80fd\u81ea\u52a8\u9002\u914dPad\u7ad6\u5c4f\u6d4f\u89c8\u6a21\u5f0f\n<\/li>\n
            4. \u52a8\u6001\u6743\u9650\u7ba1\u7406<\/strong>\uff1a\u5728Metabase<\/strong>\u4e2d\u8bbe\u7f6e\u4e09\u7ea7\u6570\u636e\u53ef\u89c1\u6027\uff0c\u9632\u6b62\u654f\u611f\u5546\u4e1a\u4fe1\u606f\u5916\u6cc4\n<\/li>\n<\/ol>\n

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