{"id":36090,"date":"2025-03-26T14:15:53","date_gmt":"2025-03-26T06:15:53","guid":{"rendered":"https:\/\/www.yunshan.net\/blog\/?p=36090"},"modified":"2025-03-26T14:15:53","modified_gmt":"2025-03-26T06:15:53","slug":"%e5%a6%82%e4%bd%95%e8%bf%90%e7%94%a8%e6%a0%b9%e5%9b%a0%e5%88%86%e6%9e%90%e4%bc%98%e5%8c%96%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.yunshan.net\/blog\/archives\/36090.html","title":{"rendered":"\u5982\u4f55\u8fd0\u7528\u6839\u56e0\u5206\u6790\u4f18\u5316\u8425\u9500\u7b56\u7565\uff1f"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.yunshan.net\/blog\/wp-content\/uploads\/2025\/03\/u4ulx8z0.jpg\" alt=\"\u5982\u4f55\u8fd0\u7528\u6839\u56e0\u5206\u6790\u4f18\u5316\u8425\u9500\u7b56\u7565\uff1f\" ><\/p>\n<\/p>\n<hr>\n<p><strong>\u524d\u8a00<\/strong><br \/>\n\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u73af\u5883\u4e2d\uff0c<strong>\u8425\u9500\u7b56\u7565\u7684\u6210\u8d25\u5f80\u5f80\u53d6\u51b3\u4e8e\u7ec6\u8282<\/strong>\u3002\u8bb8\u591a\u4f01\u4e1a\u6295\u5165\u5927\u91cf\u8d44\u6e90\u63a8\u5e7f\u4ea7\u54c1\uff0c\u5374\u56e0\u6548\u679c\u4e0d\u4f73\u800c\u9677\u5165\u56f0\u60d1\uff1a\u4e3a\u4ec0\u4e48\u5e7f\u544a\u70b9\u51fb\u7387\u9ad8\u4f46\u8f6c\u5316\u7387\u4f4e\uff1f\u4e3a\u4ec0\u4e48\u7528\u6237\u7559\u5b58\u5468\u671f\u8d8a\u6765\u8d8a\u77ed\uff1f\u8fd9\u4e9b\u95ee\u9898\u7684\u7b54\u6848\u53ef\u80fd\u9690\u85cf\u5728\u8868\u8c61\u4e4b\u4e0b\u2014\u2014<strong>\u627e\u5230\u95ee\u9898\u7684\u201c\u6839\u56e0\u201d\u624d\u80fd\u5b9e\u73b0\u7cbe\u51c6\u4f18\u5316<\/strong>\u3002<br \/>\n<a href=\"https:\/\/www.yunshan.net\/\"   target=\"_blank\" style=\"color:blue\">\u6839\u56e0\u5206\u6790<\/a>\uff08Root Cause Analysis, RCA\uff09\u4f5c\u4e3a\u4e00\u79cd\u7cfb\u7edf\u5316\u7684\u95ee\u9898\u8bca\u65ad\u65b9\u6cd5\uff0c\u6b63\u5728\u88ab\u8d8a\u6765\u8d8a\u591a\u4f01\u4e1a\u5e94\u7528\u4e8e\u8425\u9500\u9886\u57df\u3002\u5b83\u4e0d\u4ec5\u80fd\u5e2e\u52a9\u56e2\u961f\u8bc6\u522b\u8868\u9762\u95ee\u9898\u80cc\u540e\u7684\u6df1\u5c42\u539f\u56e0\uff0c\u8fd8\u80fd\u4e3a\u7b56\u7565\u8fed\u4ee3\u63d0\u4f9b\u79d1\u5b66\u4f9d\u636e\u3002\u672c\u6587\u5c06\u63a2\u8ba8\u5982\u4f55\u5c06<a href=\"https:\/\/www.yunshan.net\/\"   target=\"_blank\" style=\"color:blue\">\u6839\u56e0\u5206\u6790<\/a>\u878d\u5165\u8425\u9500\u5168\u6d41\u7a0b\uff0c<strong>\u4ece\u6570\u636e\u6d1e\u5bdf\u5230\u7b56\u7565\u843d\u5730\uff0c\u6784\u5efa\u53ef\u6301\u7eed\u589e\u957f\u7684\u8425\u9500\u95ed\u73af<\/strong>\u3002<\/p>\n<hr>\n<h3 id=\"\u4e00-\u6839\u56e0\u5206\u6790-\u8425\u9500\u4f18\u5316\u7684-\u663e\u5fae\u955c\"><strong>\u4e00\u3001\u6839\u56e0\u5206\u6790\uff1a\u8425\u9500\u4f18\u5316\u7684\u201c\u663e\u5fae\u955c\u201d<\/strong><\/h3>\n<p>\u6839\u56e0\u5206\u6790\u7684\u6838\u5fc3\u903b\u8f91\u662f<strong>\u201c\u7a7f\u900f\u73b0\u8c61\u770b\u672c\u8d28\u201d<\/strong>\u3002\u4e0e\u4f20\u7edf\u7684\u7ecf\u9a8c\u9a71\u52a8\u51b3\u7b56\u4e0d\u540c\uff0cRCA\u901a\u8fc7\u7ed3\u6784\u5316\u65b9\u6cd5\u8ffd\u6eaf\u95ee\u9898\u6e90\u5934\uff0c\u907f\u514d\u201c\u6cbb\u6807\u4e0d\u6cbb\u672c\u201d\u7684\u77ed\u89c6\u884c\u4e3a\u3002\u4f8b\u5982\uff0c\u67d0\u5feb\u6d88\u54c1\u724c\u53d1\u73b0\u67d0\u533a\u57df\u9500\u91cf\u4e0b\u6ed1\uff0c\u82e5\u4ec5\u901a\u8fc7\u4fc3\u9500\u6d3b\u52a8\u8865\u6551\uff0c\u53ef\u80fd\u5ffd\u7565\u771f\u6b63\u539f\u56e0\u2014\u2014\u7ade\u54c1\u6e20\u9053\u8986\u76d6\u66f4\u5bc6\u96c6\uff0c\u6216\u7528\u6237\u9700\u6c42\u53d1\u751f\u8fc1\u79fb\u3002<\/p>\n<p>\u5728\u8425\u9500\u573a\u666f\u4e2d\uff0cRCA\u7684\u4ef7\u503c\u4f53\u73b0\u5728\u4e09\u4e2a\u5c42\u9762\uff1a<\/p>\n<ol>\n<li><strong>\u7cbe\u51c6\u5b9a\u4f4d\u95ee\u9898<\/strong>\uff1a\u533a\u5206\u5076\u53d1\u6027\u6ce2\u52a8\u4e0e\u7cfb\u7edf\u6027\u7f3a\u9677\uff1b\n<\/li>\n<li><strong>\u4f18\u5316\u8d44\u6e90\u5206\u914d<\/strong>\uff1a\u907f\u514d\u76f2\u76ee\u8ffd\u52a0\u9884\u7b97\uff0c\u805a\u7126\u5173\u952e\u73af\u8282\uff1b\n<\/li>\n<li><strong>\u9884\u6d4b\u6f5c\u5728\u98ce\u9669<\/strong>\uff1a\u901a\u8fc7\u6570\u636e\u5173\u8054\u6027\u5206\u6790\u9884\u5224\u672a\u6765\u8d8b\u52bf\u3002\n<\/li>\n<\/ol>\n<p><em>\u4f8b\u5982\uff0c\u67d0\u7535\u5546\u5e73\u53f0\u901a\u8fc7\u7528\u6237\u884c\u4e3a\u65e5\u5fd7\u5206\u6790\u53d1\u73b0\uff0c\u8d2d\u7269\u8f66\u5f03\u5355\u7387\u9ad8\u7684\u6839\u672c\u539f\u56e0\u5e76\u975e\u4ef7\u683c\u654f\u611f\uff0c\u800c\u662f\u652f\u4ed8\u6d41\u7a0b\u7684\u8df3\u8f6c\u5ef6\u8fdf\u8d85\u8fc73\u79d2\u3002\u4f18\u5316\u6280\u672f\u6027\u80fd\u540e\uff0c\u8f6c\u5316\u7387\u63d0\u534727%\u3002<\/em><\/p>\n<hr>\n<h3 id=\"\u4e8c-\u56db\u6b65\u6784\u5efa\u8425\u9500\u6839\u56e0\u5206\u6790\u6846\u67b6\"><strong>\u4e8c\u3001\u56db\u6b65\u6784\u5efa\u8425\u9500\u6839\u56e0\u5206\u6790\u6846\u67b6<\/strong><\/h3>\n<h4 id=\"1-\u5b9a\u4e49\u95ee\u9898-\u4ece\u6a21\u7cca\u76ee\u6807\u5230\u91cf\u5316\u6307\u6807\"><strong>1. \u5b9a\u4e49\u95ee\u9898\uff1a\u4ece\u6a21\u7cca\u76ee\u6807\u5230\u91cf\u5316\u6307\u6807<\/strong><\/h4>\n<p>\u6e05\u6670\u7684\u6307\u6807\u5b9a\u4e49\u662fRCA\u7684\u8d77\u70b9\u3002\u8425\u9500\u56e2\u961f\u9700\u5c06\u201c\u6548\u679c\u4e0d\u4f73\u201d\u7b49\u7b3c\u7edf\u63cf\u8ff0\u8f6c\u5316\u4e3a\u53ef\u8861\u91cf\u7684\u6570\u636e\u7ef4\u5ea6\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li><strong>\u7528\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09<\/strong>\u540c\u6bd4\u4e0a\u534730%\uff1b\n<\/li>\n<li><strong>\u90ae\u4ef6\u8425\u9500\u6253\u5f00\u7387<\/strong>\u8fde\u7eed3\u4e2a\u6708\u4f4e\u4e8e\u884c\u4e1a\u57fa\u51c6\uff1b\n<\/li>\n<li><strong>\u793e\u4ea4\u5a92\u4f53\u4e92\u52a8\u7387<\/strong>\u5cf0\u503c\u4e0e\u8f6c\u5316\u5468\u671f\u4e0d\u5339\u914d\u3002\n<\/li>\n<\/ul>\n<p><em>\u5173\u952e\u70b9\uff1a\u7ed3\u5408\u4e1a\u52a1\u9636\u6bb5\u9009\u62e9\u6838\u5fc3\u6307\u6807\u3002\u521d\u521b\u671f\u5173\u6ce8\u83b7\u5ba2\u6548\u7387\uff0c\u6210\u719f\u671f\u4fa7\u91cd\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\u3002<\/em><\/p>\n<h4 id=\"2-\u6570\u636e\u6536\u96c6-\u591a\u7ef4\u5ea6\u4ea4\u53c9\u9a8c\u8bc1\"><strong>2. \u6570\u636e\u6536\u96c6\uff1a\u591a\u7ef4\u5ea6\u4ea4\u53c9\u9a8c\u8bc1<\/strong><\/h4>\n<p>\u5355\u4e00\u6570\u636e\u6e90\u53ef\u80fd\u5bfc\u81f4\u8bef\u5224\u3002\u6709\u6548\u7684RCA\u9700\u8981\u6574\u5408\uff1a<\/p>\n<ul>\n<li><strong>\u7528\u6237\u884c\u4e3a\u6570\u636e<\/strong>\uff08\u70b9\u51fb\u8def\u5f84\u3001\u505c\u7559\u65f6\u957f\uff09\uff1b\n<\/li>\n<li><strong>\u8fd0\u8425\u6570\u636e<\/strong>\uff08\u6e20\u9053ROI\u3001\u5185\u5bb9\u504f\u597d\uff09\uff1b\n<\/li>\n<li><strong>\u5916\u90e8\u73af\u5883\u6570\u636e<\/strong>\uff08\u7ade\u54c1\u52a8\u6001\u3001\u884c\u4e1a\u8d8b\u52bf\uff09\u3002\n<\/li>\n<\/ul>\n<p><em>\u5de5\u5177\u5efa\u8bae<\/em>\uff1a<\/p>\n<ul>\n<li><strong>\u70ed\u56fe\u5de5\u5177<\/strong>\uff08\u5982Hotjar\uff09\u53ef\u89c6\u5316\u7528\u6237\u9875\u9762\u884c\u4e3a\uff1b\n<\/li>\n<li><strong>\u5f52\u56e0\u6a21\u578b<\/strong>\uff08\u5982U\u578b\u5f52\u56e0\uff09\u8ffd\u8e2a\u8f6c\u5316\u8def\u5f84\uff1b\n<\/li>\n<li><strong>\u8206\u60c5\u76d1\u63a7\u7cfb\u7edf<\/strong>\u6355\u6349\u5e02\u573a\u60c5\u7eea\u53d8\u5316\u3002\n<\/li>\n<\/ul>\n<h4 id=\"3-\u56e0\u679c\u63a8\u7406-\u4ece\u76f8\u5173\u6027\u5230\u56e0\u679c\u6027\"><strong>3. \u56e0\u679c\u63a8\u7406\uff1a\u4ece\u76f8\u5173\u6027\u5230\u56e0\u679c\u6027<\/strong><\/h4>\n<p><em>\u8b66\u60d5\u201c\u4f2a\u5173\u8054\u201d\u9677\u9631<\/em>\uff1a\u51b0\u6dc7\u6dcb\u9500\u91cf\u4e0e\u6eba\u6c34\u4e8b\u4ef6\u6b63\u76f8\u5173\uff0c\u4f46\u4e24\u8005\u5747\u53d7\u5b63\u8282\u56e0\u7d20\u5f71\u54cd\u3002\u5728\u8425\u9500\u5206\u6790\u4e2d\uff0c\u9700\u901a\u8fc7\u4ee5\u4e0b\u65b9\u6cd5\u9a8c\u8bc1\u56e0\u679c\u5173\u7cfb\uff1a<\/p>\n<ul>\n<li><strong>\u63a7\u5236\u53d8\u91cf\u5b9e\u9a8c<\/strong>\uff08A\/B\u6d4b\u8bd5\u4e0d\u540c\u843d\u5730\u9875\u8bbe\u8ba1\uff09\uff1b\n<\/li>\n<li><strong>\u65f6\u95f4\u5e8f\u5217\u5206\u6790<\/strong>\uff08\u4fc3\u9500\u6d3b\u52a8\u4e0e\u9500\u91cf\u6ce2\u52a8\u7684\u6ede\u540e\u6548\u5e94\uff09\uff1b\n<\/li>\n<li><strong>\u7528\u6237\u5206\u5c42\u5bf9\u6bd4<\/strong>\uff08\u65b0\u8001\u5ba2\u5bf9\u540c\u4e00\u7b56\u7565\u7684\u54cd\u5e94\u5dee\u5f02\uff09\u3002\n<\/li>\n<\/ul>\n<p><em>\u6848\u4f8b<\/em>\uff1a\u67d0\u6559\u80b2\u673a\u6784\u53d1\u73b0\u76f4\u64ad\u8bfe\u7a0b\u53c2\u4e0e\u7387\u4e0b\u964d\uff0c\u7ecf\u5206\u6790\u53d1\u73b0\uff0c\u6839\u672c\u539f\u56e0\u662f\u8bfe\u7a0b\u65f6\u95f4\u4e0e\u76ee\u6807\u7528\u6237\uff08\u804c\u573a\u4eba\u7fa4\uff09\u901a\u52e4\u65f6\u6bb5\u91cd\u53e0\uff0c\u800c\u975e\u5185\u5bb9\u8d28\u91cf\u95ee\u9898\u3002<\/p>\n<h4 id=\"4-\u7b56\u7565\u8fed\u4ee3-\u95ed\u73af\u53cd\u9988\u4e0e\u654f\u6377\u4f18\u5316\"><strong>4. \u7b56\u7565\u8fed\u4ee3\uff1a\u95ed\u73af\u53cd\u9988\u4e0e\u654f\u6377\u4f18\u5316<\/strong><\/h4>\n<p>\u6839\u56e0\u5206\u6790\u7684\u7ec8\u70b9\u662f\u884c\u52a8\u3002\u6839\u636e\u8bca\u65ad\u7ed3\u679c\uff0c\u8425\u9500\u56e2\u961f\u9700\uff1a<\/p>\n<ul>\n<li><strong>\u4f18\u5148\u7ea7\u6392\u5e8f<\/strong>\uff1a\u89e3\u51b3\u5f71\u54cd80%\u7ed3\u679c\u768420%\u5173\u952e\u95ee\u9898\uff1b\n<\/li>\n<li><strong>\u5236\u5b9a\u6700\u5c0f\u5316\u9a8c\u8bc1\u65b9\u6848<\/strong>\uff08MVP\uff09\uff0c\u964d\u4f4e\u8bd5\u9519\u6210\u672c\uff1b\n<\/li>\n<li><strong>\u5efa\u7acb\u76d1\u6d4b\u673a\u5236<\/strong>\uff0c\u8bc4\u4f30\u7b56\u7565\u8c03\u6574\u540e\u7684\u6548\u679c\u8870\u51cf\u5468\u671f\u3002\n<\/li>\n<\/ul>\n<hr>\n<h3 id=\"\u4e09-\u5b9e\u6218\u5e94\u7528-\u6839\u56e0\u5206\u6790\u9a71\u52a8\u589e\u957f\u7684\u4e09\u5927\u573a\u666f\"><strong>\u4e09\u3001\u5b9e\u6218\u5e94\u7528\uff1a\u6839\u56e0\u5206\u6790\u9a71\u52a8\u589e\u957f\u7684\u4e09\u5927\u573a\u666f<\/strong><\/h3>\n<h4 id=\"\u573a\u666f1-\u7834\u89e3-\u9ad8\u6d41\u91cf\u4f4e\u8f6c\u5316-\u56f0\u5c40\"><strong>\u573a\u666f1\uff1a\u7834\u89e3\u201c\u9ad8\u6d41\u91cf\u4f4e\u8f6c\u5316\u201d\u56f0\u5c40<\/strong><\/h4>\n<p>\u67d0\u7f8e\u5986\u54c1\u724c\u5728618\u5927\u4fc3\u671f\u95f4\u6d41\u91cf\u589e\u957f40%\uff0c\u4f46GMV\u4ec5\u63d0\u53475%\u3002\u901a\u8fc7RCA\u53d1\u73b0\uff1a<\/p>\n<ul>\n<li><strong>\u6839\u56e01<\/strong>\uff1a\u6d41\u91cf\u4e3b\u8981\u6765\u81ea\u4f4e\u610f\u5411\u7528\u6237\uff08\u901a\u8fc7\u6fc0\u52b1\u6d3b\u52a8\u5438\u5f15\u7684\u201c\u7f8a\u6bdb\u515a\u201d\uff09\uff1b\n<\/li>\n<li><strong>\u6839\u56e02<\/strong>\uff1a\u5546\u54c1\u8be6\u60c5\u9875\u672a\u7a81\u51fa\u6838\u5fc3\u6210\u5206\u7684\u6280\u672f\u4f18\u52bf\uff1b\n<\/li>\n<li><strong>\u6839\u56e03<\/strong>\uff1a\u5ba2\u670d\u54cd\u5e94\u901f\u5ea6\u6162\u5bfc\u81f4\u9ad8\u4ef7\u503c\u7528\u6237\u6d41\u5931\u3002\n<\/li>\n<\/ul>\n<p><em>\u4f18\u5316\u63aa\u65bd<\/em>\uff1a\u8c03\u6574\u6e20\u9053\u6295\u653e\u7b56\u7565\u3001\u91cd\u6784\u4ea7\u54c1\u5356\u70b9\u8bdd\u672f\u3001\u5f15\u5165\u667a\u80fd\u5ba2\u670d\u7cfb\u7edf\uff0c\u6b21\u6708GMV\u73af\u6bd4\u589e\u957f62%\u3002<\/p>\n<h4 id=\"\u573a\u666f2-\u5ef6\u957f\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\"><strong>\u573a\u666f2\uff1a\u5ef6\u957f\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c<\/strong><\/h4>\n<p>\u67d0SaaS\u4f01\u4e1a\u7528\u6237\u6d41\u5931\u7387\u5c45\u9ad8\u4e0d\u4e0b\uff0c\u6839\u56e0\u5206\u6790\u663e\u793a\uff1a<\/p>\n<ul>\n<li>\u8868\u5c42\u539f\u56e0\uff1a\u4ed8\u8d39\u529f\u80fd\u4f7f\u7528\u9891\u6b21\u4f4e\uff1b\n<\/li>\n<li>\u6df1\u5c42\u539f\u56e0\uff1a\u65b0\u7528\u6237\u5f15\u5bfc\u6d41\u7a0b\u590d\u6742\uff0c\u5173\u952e\u529f\u80fd\u89e6\u8fbe\u7387\u4e0d\u8db335%\uff1b\n<\/li>\n<li>\u672c\u8d28\u95ee\u9898\uff1a\u7528\u6237\u9700\u6c42\u4e0e\u4ea7\u54c1\u5b9a\u4f4d\u9519\u4f4d\uff08\u5de5\u5177\u5c5e\u6027\u5f3a\uff0c\u534f\u4f5c\u573a\u666f\u652f\u6301\u5f31\uff09\u3002\n<\/li>\n<\/ul>\n<p><em>\u4f18\u5316\u63aa\u65bd<\/em>\uff1a\u7b80\u5316Onboarding\u6d41\u7a0b\u3001\u589e\u52a0\u573a\u666f\u5316\u6559\u7a0b\u3001\u63a8\u51fa\u56e2\u961f\u534f\u4f5c\u7248\u672c\uff0c\u534a\u5e74\u540e\u7559\u5b58\u7387\u63d0\u534728%\u3002<\/p>\n<h4 id=\"\u573a\u666f3-\u5e94\u5bf9\u7a81\u53d1\u6027\u8206\u60c5\u5371\u673a\"><strong>\u573a\u666f3\uff1a\u5e94\u5bf9\u7a81\u53d1\u6027\u8206\u60c5\u5371\u673a<\/strong><\/h4>\n<p>\u67d0\u98df\u54c1\u54c1\u724c\u56e0\u5305\u88c5\u8bbe\u8ba1\u4e89\u8bae\u5f15\u53d1\u793e\u4ea4\u5a92\u4f53\u8d1f\u9762\u8ba8\u8bba\u3002RCA\u53d1\u73b0\uff1a<\/p>\n<ul>\n<li>\u76f4\u63a5\u8bf1\u56e0\uff1aKOL\u7684\u6279\u5224\u6027\u89e3\u8bfb\uff1b\n<\/li>\n<li>\u6838\u5fc3\u77db\u76fe\uff1a\u54c1\u724c\u672a\u53ca\u65f6\u6d1e\u5bdfZ\u4e16\u4ee3\u5bf9\u73af\u4fdd\u6750\u6599\u7684\u504f\u597d\uff1b\n<\/li>\n<li>\u7cfb\u7edf\u98ce\u9669\uff1a\u7f3a\u4e4f\u5b9e\u65f6\u8206\u60c5\u76d1\u6d4b\u4f53\u7cfb\u3002\n<\/li>\n<\/ul>\n<p><em>\u4f18\u5316\u63aa\u65bd<\/em>\uff1a\u542f\u52a8\u5305\u88c5\u6539\u7248\u9879\u76ee\u3001\u5efa\u7acb\u7528\u6237\u5171\u521b\u793e\u533a\u3001\u90e8\u7f72AI\u8206\u60c5\u9884\u8b66\u7cfb\u7edf\uff0c\u4e09\u4e2a\u6708\u540e\u54c1\u724c\u597d\u611f\u5ea6\u56de\u5347\u81f3\u884c\u4e1a\u524d\u5217\u3002<\/p>\n<hr>\n<h3 id=\"\u56db-\u5de5\u5177\u4e0e\u601d\u7ef4-\u63d0\u5347\u6839\u56e0\u5206\u6790\u6548\u7387\u7684\u53cc\u5f15\u64ce\"><strong>\u56db\u3001\u5de5\u5177\u4e0e\u601d\u7ef4\uff1a\u63d0\u5347\u6839\u56e0\u5206\u6790\u6548\u7387\u7684\u53cc\u5f15\u64ce<\/strong><\/h3>\n<ul>\n<li>\n<p><strong>\u6280\u672f\u5de5\u5177\u5c42<\/strong>\uff1a\n<\/p>\n<\/li>\n<li>\n<p><strong>\u5f52\u56e0\u5206\u6790\u5e73\u53f0<\/strong>\uff08Google Attribution, Adjust\uff09\uff1b\n<\/p>\n<\/li>\n<li>\n<p><strong>\u7528\u6237\u8c03\u7814\u5de5\u5177<\/strong>\uff08Typeform, SurveyMonkey\uff09\uff1b\n<\/p>\n<\/li>\n<li>\n<p><strong>\u6839\u56e0\u53ef\u89c6\u5316\u8f6f\u4ef6<\/strong>\uff08Fishbone Diagram\u5de5\u5177, MindManager\uff09\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u601d\u7ef4\u6a21\u5f0f\u5c42<\/strong>\uff1a<\/p>\n<\/li>\n<li>\n<p><strong>5Why\u8ffd\u95ee\u6cd5<\/strong>\uff1a\u8fde\u7eed\u8ffd\u95ee\u201c\u4e3a\u4ec0\u4e48\u201d\u76f4\u81f3\u89e6\u53ca\u672c\u8d28\uff08\u5982\uff1a\u201c\u5e7f\u544a\u70b9\u51fb\u7387\u4e0b\u964d\u201d\u2192\u201c\u7d20\u6750\u5438\u5f15\u529b\u4e0d\u8db3\u201d\u2192\u201c\u672a\u5339\u914d\u7528\u6237\u5174\u8da3\u6807\u7b7e\u201d\u2192\u201c\u4eba\u7fa4\u753b\u50cf\u6570\u636e\u66f4\u65b0\u6ede\u540e\u201d\uff09\uff1b<\/p>\n<\/li>\n<li>\n<p><strong>\u5047\u8bbe\u9a71\u52a8\u6cd5<\/strong>\uff1a\u5148\u5217\u51fa\u6240\u6709\u53ef\u80fd\u539f\u56e0\uff0c\u518d\u901a\u8fc7\u6570\u636e\u9010\u4e00\u8bc1\u4f2a\uff1b<\/p>\n<\/li>\n<li>\n<p><strong>\u8de8\u90e8\u95e8\u534f\u540c<\/strong>\uff1a\u878d\u5408\u6280\u672f\u3001\u8fd0\u8425\u3001\u5e02\u573a\u56e2\u961f\u7684\u591a\u5143\u89c6\u89d2\u3002<\/p>\n<\/li>\n<\/ul>\n<hr>\n<h3 id=\"\u4e94-\u907f\u514d\u5e38\u89c1\u8bef\u533a-\u8ba9\u5206\u6790\u771f\u6b63\u6307\u5bfc\u5b9e\u8df5\"><strong>\u4e94\u3001\u907f\u514d\u5e38\u89c1\u8bef\u533a\uff1a\u8ba9\u5206\u6790\u771f\u6b63\u6307\u5bfc\u5b9e\u8df5<\/strong><\/h3>\n<ol>\n<li><strong>\u6570\u636e\u8fc7\u8f7d<\/strong>\uff1a\u8fc7\u5ea6\u8ffd\u6c42\u201c\u5927\u800c\u5168\u201d\u7684\u6570\u636e\uff0c\u5ffd\u7565\u5173\u952e\u6307\u6807\u7684\u4fe1\u566a\u6bd4\uff1b\n<\/li>\n<li><strong>\u5f52\u56e0\u504f\u5dee<\/strong>\uff1a\u5c06\u7ed3\u679c\u7b80\u5355\u5f52\u548e\u4e8e\u5355\u4e00\u56e0\u7d20\uff08\u5982\u628a\u9500\u91cf\u4e0b\u6ed1\u5168\u90e8\u5f52\u56e0\u4e8e\u7ade\u54c1\uff09\uff1b\n<\/li>\n<li><strong>\u9759\u6001\u5206\u6790<\/strong>\uff1a\u672a\u8003\u8651\u5e02\u573a\u73af\u5883\u52a8\u6001\u53d8\u5316\uff0c\u5bfc\u81f4\u7b56\u7565\u6ede\u540e\uff1b\n<\/li>\n<li><strong>\u6267\u884c\u8131\u8282<\/strong>\uff1a\u5206\u6790\u62a5\u544a\u505c\u7559\u5728\u7406\u8bba\u5c42\uff0c\u672a\u8f6c\u5316\u4e3a\u5177\u4f53\u884c\u52a8\u8ba1\u5212\u3002\n<\/li>\n<\/ol>\n<p><em>\u5e94\u5bf9\u539f\u5219<\/em>\uff1a<strong>\u4fdd\u6301\u201c\u5047\u8bbe-\u9a8c\u8bc1-\u8fed\u4ee3\u201d\u7684\u654f\u6377\u8282\u594f<\/strong>\uff0c\u6bcf\u5b63\u5ea6\u56de\u987e\u6839\u56e0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u524d\u8a00 \u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u73af\u5883\u4e2d\uff0c\u8425\u9500\u7b56\u7565\u7684\u6210\u8d25\u5f80\u5f80\u53d6\u51b3\u4e8e\u7ec6\u8282\u3002\u8bb8\u591a\u4f01\u4e1a\u6295\u5165\u5927\u91cf\u8d44\u6e90\u63a8\u5e7f\u4ea7\u54c1\uff0c\u5374\u56e0\u6548\u679c\u4e0d\u4f73\u800c\u9677\u5165\u56f0\u60d1\uff1a\u4e3a\u4ec0\u4e48\u5e7f\u544a\u70b9\u51fb\u7387\u9ad8\u4f46\u8f6c\u5316\u7387\u4f4e\uff1f\u4e3a\u4ec0\u4e48\u7528\u6237\u7559\u5b58\u5468\u671f\u8d8a\u6765\u8d8a\u77ed\uff1f\u8fd9\u4e9b\u95ee\u9898\u7684\u7b54\u6848\u53ef\u80fd\u9690\u85cf\u5728\u8868\u8c61\u4e4b\u4e0b\u2014\u2014\u627e\u5230\u95ee\u9898\u7684\u201c\u6839\u56e0\u201d\u624d\u80fd\u5b9e\u73b0\u7cbe\u51c6\u4f18\u5316\u3002 \u6839\u56e0\u5206\u6790\uff08Root Cause Analysis, RCA\uff09\u4f5c\u4e3a\u4e00\u79cd\u7cfb\u7edf\u5316\u7684\u95ee\u9898\u8bca\u65ad\u65b9\u6cd5\uff0c\u6b63\u5728\u88ab\u8d8a\u6765\u8d8a\u591a\u4f01\u4e1a\u5e94\u7528\u4e8e\u8425\u9500\u9886\u57df\u3002\u5b83\u4e0d\u4ec5\u80fd\u5e2e\u52a9\u56e2\u961f\u8bc6\u522b\u8868\u9762\u95ee\u9898\u80cc\u540e\u7684\u6df1\u5c42\u539f\u56e0\uff0c\u8fd8\u80fd\u4e3a\u7b56\u7565\u8fed\u4ee3\u63d0\u4f9b\u79d1\u5b66\u4f9d\u636e\u3002\u672c\u6587\u5c06\u63a2\u8ba8\u5982\u4f55\u5c06\u6839\u56e0\u5206\u6790\u878d\u5165\u8425\u9500\u5168\u6d41\u7a0b\uff0c\u4ece\u6570\u636e\u6d1e\u5bdf\u5230\u7b56\u7565\u843d\u5730\uff0c\u6784\u5efa\u53ef\u6301\u7eed\u589e\u957f\u7684\u8425\u9500\u95ed\u73af\u3002 \u4e00\u3001\u6839\u56e0\u5206\u6790\uff1a\u8425\u9500\u4f18\u5316\u7684\u201c\u663e\u5fae\u955c\u201d \u6839\u56e0\u5206\u6790\u7684\u6838\u5fc3\u903b\u8f91\u662f\u201c\u7a7f\u900f\u73b0\u8c61\u770b\u672c\u8d28\u201d\u3002\u4e0e\u4f20\u7edf\u7684\u7ecf\u9a8c\u9a71\u52a8\u51b3\u7b56\u4e0d\u540c\uff0cRCA\u901a\u8fc7\u7ed3\u6784\u5316\u65b9\u6cd5\u8ffd\u6eaf\u95ee\u9898\u6e90\u5934\uff0c\u907f\u514d\u201c\u6cbb\u6807\u4e0d\u6cbb\u672c\u201d\u7684\u77ed\u89c6\u884c\u4e3a\u3002\u4f8b\u5982\uff0c\u67d0\u5feb\u6d88\u54c1\u724c\u53d1\u73b0\u67d0\u533a\u57df\u9500\u91cf\u4e0b\u6ed1\uff0c\u82e5\u4ec5\u901a\u8fc7\u4fc3\u9500\u6d3b\u52a8\u8865\u6551\uff0c\u53ef\u80fd\u5ffd\u7565\u771f\u6b63\u539f\u56e0\u2014\u2014\u7ade\u54c1\u6e20\u9053\u8986\u76d6\u66f4\u5bc6\u96c6\uff0c\u6216\u7528\u6237\u9700\u6c42\u53d1\u751f\u8fc1\u79fb\u3002 \u5728\u8425\u9500\u573a\u666f\u4e2d\uff0cRCA\u7684\u4ef7\u503c\u4f53\u73b0\u5728\u4e09\u4e2a\u5c42\u9762\uff1a \u7cbe\u51c6\u5b9a\u4f4d\u95ee\u9898\uff1a\u533a\u5206\u5076\u53d1\u6027\u6ce2\u52a8\u4e0e\u7cfb\u7edf\u6027\u7f3a\u9677\uff1b \u4f18\u5316\u8d44\u6e90\u5206\u914d\uff1a\u907f\u514d\u76f2\u76ee\u8ffd\u52a0\u9884\u7b97\uff0c\u805a\u7126\u5173\u952e\u73af\u8282\uff1b \u9884\u6d4b\u6f5c\u5728\u98ce\u9669\uff1a\u901a\u8fc7\u6570\u636e\u5173\u8054\u6027\u5206\u6790\u9884\u5224\u672a\u6765\u8d8b\u52bf\u3002 \u4f8b\u5982\uff0c\u67d0\u7535\u5546\u5e73\u53f0\u901a\u8fc7\u7528\u6237\u884c\u4e3a\u65e5\u5fd7\u5206\u6790\u53d1\u73b0\uff0c\u8d2d\u7269\u8f66\u5f03\u5355\u7387\u9ad8\u7684\u6839\u672c\u539f\u56e0\u5e76\u975e\u4ef7\u683c\u654f\u611f\uff0c\u800c\u662f\u652f\u4ed8\u6d41\u7a0b\u7684\u8df3\u8f6c\u5ef6\u8fdf\u8d85\u8fc73\u79d2\u3002\u4f18\u5316\u6280\u672f\u6027\u80fd\u540e\uff0c\u8f6c\u5316\u7387\u63d0\u534727%\u3002 \u4e8c\u3001\u56db\u6b65\u6784\u5efa\u8425\u9500\u6839\u56e0\u5206\u6790\u6846\u67b6 1. \u5b9a\u4e49\u95ee\u9898\uff1a\u4ece\u6a21\u7cca\u76ee\u6807\u5230\u91cf\u5316\u6307\u6807 \u6e05\u6670\u7684\u6307\u6807\u5b9a\u4e49\u662fRCA\u7684\u8d77\u70b9\u3002\u8425\u9500\u56e2\u961f\u9700\u5c06\u201c\u6548\u679c\u4e0d\u4f73\u201d\u7b49\u7b3c\u7edf\u63cf\u8ff0\u8f6c\u5316\u4e3a\u53ef\u8861\u91cf\u7684\u6570\u636e\u7ef4\u5ea6\uff0c\u4f8b\u5982\uff1a \u7528\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\u540c\u6bd4\u4e0a\u534730%\uff1b \u90ae\u4ef6\u8425\u9500\u6253\u5f00\u7387\u8fde\u7eed3\u4e2a\u6708\u4f4e\u4e8e\u884c\u4e1a\u57fa\u51c6\uff1b \u793e\u4ea4\u5a92\u4f53\u4e92\u52a8\u7387\u5cf0\u503c\u4e0e\u8f6c\u5316\u5468\u671f\u4e0d\u5339\u914d\u3002 \u5173\u952e\u70b9\uff1a\u7ed3\u5408\u4e1a\u52a1\u9636\u6bb5\u9009\u62e9\u6838\u5fc3\u6307\u6807\u3002\u521d\u521b\u671f\u5173\u6ce8\u83b7\u5ba2\u6548\u7387\uff0c\u6210\u719f\u671f\u4fa7\u91cd\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\u3002 2. \u6570\u636e\u6536\u96c6\uff1a\u591a\u7ef4\u5ea6\u4ea4\u53c9\u9a8c\u8bc1 \u5355\u4e00\u6570\u636e\u6e90\u53ef\u80fd\u5bfc\u81f4\u8bef\u5224\u3002\u6709\u6548\u7684RCA\u9700\u8981\u6574\u5408\uff1a \u7528\u6237\u884c\u4e3a\u6570\u636e\uff08\u70b9\u51fb\u8def\u5f84\u3001\u505c\u7559\u65f6\u957f\uff09\uff1b \u8fd0\u8425\u6570\u636e\uff08\u6e20\u9053ROI\u3001\u5185\u5bb9\u504f\u597d\uff09\uff1b \u5916\u90e8\u73af\u5883\u6570\u636e\uff08\u7ade\u54c1\u52a8\u6001\u3001\u884c\u4e1a\u8d8b\u52bf\uff09\u3002 \u5de5\u5177\u5efa\u8bae\uff1a \u70ed\u56fe\u5de5\u5177\uff08\u5982Hotjar\uff09\u53ef\u89c6\u5316\u7528\u6237\u9875\u9762\u884c\u4e3a\uff1b \u5f52\u56e0\u6a21\u578b\uff08\u5982U\u578b\u5f52\u56e0\uff09\u8ffd\u8e2a\u8f6c\u5316\u8def\u5f84\uff1b \u8206\u60c5\u76d1\u63a7\u7cfb\u7edf\u6355\u6349\u5e02\u573a\u60c5\u7eea\u53d8\u5316\u3002 3. \u56e0\u679c\u63a8\u7406\uff1a\u4ece\u76f8\u5173\u6027\u5230\u56e0\u679c\u6027 \u8b66\u60d5\u201c\u4f2a\u5173\u8054\u201d\u9677\u9631\uff1a\u51b0\u6dc7\u6dcb\u9500\u91cf\u4e0e\u6eba\u6c34\u4e8b\u4ef6\u6b63\u76f8\u5173\uff0c\u4f46\u4e24\u8005\u5747\u53d7\u5b63\u8282\u56e0\u7d20\u5f71\u54cd\u3002\u5728\u8425\u9500\u5206\u6790\u4e2d\uff0c\u9700\u901a\u8fc7\u4ee5\u4e0b\u65b9\u6cd5\u9a8c\u8bc1\u56e0\u679c\u5173\u7cfb\uff1a \u63a7\u5236\u53d8\u91cf\u5b9e\u9a8c\uff08A\/B\u6d4b\u8bd5\u4e0d\u540c\u843d\u5730\u9875\u8bbe\u8ba1\uff09\uff1b \u65f6\u95f4\u5e8f\u5217\u5206\u6790\uff08\u4fc3\u9500\u6d3b\u52a8\u4e0e\u9500\u91cf\u6ce2\u52a8\u7684\u6ede\u540e\u6548\u5e94\uff09\uff1b \u7528\u6237\u5206\u5c42\u5bf9\u6bd4\uff08\u65b0\u8001\u5ba2\u5bf9\u540c\u4e00\u7b56\u7565\u7684\u54cd\u5e94\u5dee\u5f02\uff09\u3002 \u6848\u4f8b\uff1a\u67d0\u6559\u80b2\u673a\u6784\u53d1\u73b0\u76f4\u64ad\u8bfe\u7a0b\u53c2\u4e0e\u7387\u4e0b\u964d\uff0c\u7ecf\u5206\u6790\u53d1\u73b0\uff0c\u6839\u672c\u539f\u56e0\u662f\u8bfe\u7a0b\u65f6\u95f4\u4e0e\u76ee\u6807\u7528\u6237\uff08\u804c\u573a\u4eba\u7fa4\uff09\u901a\u52e4\u65f6\u6bb5\u91cd\u53e0\uff0c\u800c\u975e\u5185\u5bb9\u8d28\u91cf\u95ee\u9898\u3002 4. \u7b56\u7565\u8fed\u4ee3\uff1a\u95ed\u73af\u53cd\u9988\u4e0e\u654f\u6377\u4f18\u5316 \u6839\u56e0\u5206\u6790\u7684\u7ec8\u70b9\u662f\u884c\u52a8\u3002\u6839\u636e\u8bca\u65ad\u7ed3\u679c\uff0c\u8425\u9500\u56e2\u961f\u9700\uff1a \u4f18\u5148\u7ea7\u6392\u5e8f\uff1a\u89e3\u51b3\u5f71\u54cd80%\u7ed3\u679c\u768420%\u5173\u952e\u95ee\u9898\uff1b \u5236\u5b9a\u6700\u5c0f\u5316\u9a8c\u8bc1\u65b9\u6848\uff08MVP\uff09\uff0c\u964d\u4f4e\u8bd5\u9519\u6210\u672c\uff1b \u5efa\u7acb\u76d1\u6d4b\u673a\u5236\uff0c\u8bc4\u4f30\u7b56\u7565\u8c03\u6574\u540e\u7684\u6548\u679c\u8870\u51cf\u5468\u671f\u3002 \u4e09\u3001\u5b9e\u6218\u5e94\u7528\uff1a\u6839\u56e0\u5206\u6790\u9a71\u52a8\u589e\u957f\u7684\u4e09\u5927\u573a\u666f \u573a\u666f1\uff1a\u7834\u89e3\u201c\u9ad8\u6d41\u91cf\u4f4e\u8f6c\u5316\u201d\u56f0\u5c40 \u67d0\u7f8e\u5986\u54c1\u724c\u5728618\u5927\u4fc3\u671f\u95f4\u6d41\u91cf\u589e\u957f40%\uff0c\u4f46GMV\u4ec5\u63d0\u53475%\u3002\u901a\u8fc7RCA\u53d1\u73b0\uff1a \u6839\u56e01\uff1a\u6d41\u91cf\u4e3b\u8981\u6765\u81ea\u4f4e\u610f\u5411\u7528\u6237\uff08\u901a\u8fc7\u6fc0\u52b1\u6d3b\u52a8\u5438\u5f15\u7684\u201c\u7f8a\u6bdb\u515a\u201d\uff09\uff1b \u6839\u56e02\uff1a\u5546\u54c1\u8be6\u60c5\u9875\u672a\u7a81\u51fa\u6838\u5fc3\u6210\u5206\u7684\u6280\u672f\u4f18\u52bf\uff1b \u6839\u56e03\uff1a\u5ba2\u670d\u54cd\u5e94\u901f\u5ea6\u6162\u5bfc\u81f4\u9ad8\u4ef7\u503c\u7528\u6237\u6d41\u5931\u3002 \u4f18\u5316\u63aa\u65bd\uff1a\u8c03\u6574\u6e20\u9053\u6295\u653e\u7b56\u7565\u3001\u91cd\u6784\u4ea7\u54c1\u5356\u70b9\u8bdd\u672f\u3001\u5f15\u5165\u667a\u80fd\u5ba2\u670d\u7cfb\u7edf\uff0c\u6b21\u6708GMV\u73af\u6bd4\u589e\u957f62%\u3002 \u573a\u666f2\uff1a\u5ef6\u957f\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c \u67d0SaaS\u4f01\u4e1a\u7528\u6237\u6d41\u5931\u7387\u5c45\u9ad8\u4e0d\u4e0b\uff0c\u6839\u56e0\u5206\u6790\u663e\u793a\uff1a \u8868\u5c42\u539f\u56e0\uff1a\u4ed8\u8d39\u529f\u80fd\u4f7f\u7528\u9891\u6b21\u4f4e\uff1b \u6df1\u5c42\u539f\u56e0\uff1a\u65b0\u7528\u6237\u5f15\u5bfc\u6d41\u7a0b\u590d\u6742\uff0c\u5173\u952e\u529f\u80fd\u89e6\u8fbe\u7387\u4e0d\u8db335%\uff1b [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":36091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-36090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-news"],"_links":{"self":[{"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/posts\/36090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/comments?post=36090"}],"version-history":[{"count":1,"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/posts\/36090\/revisions"}],"predecessor-version":[{"id":36092,"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/posts\/36090\/revisions\/36092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/media\/36091"}],"wp:attachment":[{"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/media?parent=36090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/categories?post=36090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/tags?post=36090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}