{"id":37080,"date":"2025-04-18T10:45:03","date_gmt":"2025-04-18T02:45:03","guid":{"rendered":"https:\/\/www.yunshan.net\/blog\/?p=37080"},"modified":"2025-04-18T10:45:03","modified_gmt":"2025-04-18T02:45:03","slug":"%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e4%b8%9a%e5%8a%a1%e6%80%a7%e8%83%bd%e6%8c%87%e6%a0%87%e8%bf%9b%e8%a1%8c%e5%b8%82%e5%9c%ba%e5%ae%9a%e4%bd%8d%e5%92%8c%e7%bb%86%e5%88%86%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.yunshan.net\/blog\/archives\/37080.html","title":{"rendered":"\u5982\u4f55\u5229\u7528\u4e1a\u52a1\u6027\u80fd\u6307\u6807\u8fdb\u884c\u5e02\u573a\u5b9a\u4f4d\u548c\u7ec6\u5206\uff1f"},"content":{"rendered":"

\n

\"\u5982\u4f55\u5229\u7528\u4e1a\u52a1\u6027\u80fd\u6307\u6807\u8fdb\u884c\u5e02\u573a\u5b9a\u4f4d\u548c\u7ec6\u5206\uff1f\"<\/p>\n<\/p>\n

\n

\u5728\u6570\u5b57\u5316\u7ade\u4e89\u6108\u6f14\u6108\u70c8\u7684\u4eca\u5929\uff0c\u4f01\u4e1a\u82e5\u60f3\u7cbe\u51c6\u6293\u4f4f\u76ee\u6807\u5ba2\u6237\uff0c\u4ec5\u9760\u76f4\u89c9\u6216\u7ecf\u9a8c\u5df2\u8fdc\u8fdc\u4e0d\u591f\u3002\u5e02\u573a\u5b9a\u4f4d\u4e0e\u7ec6\u5206<\/strong>\u7684\u7cbe\u51c6\u5ea6\uff0c\u5f80\u5f80\u51b3\u5b9a\u4e86\u8d44\u6e90\u6295\u653e\u7684\u6548\u7387\u4e0e\u5546\u4e1a\u589e\u957f\u7684\u5929\u82b1\u677f\u3002\u7136\u800c\uff0c\u5982\u4f55\u627e\u5230\u90a3\u628a\u6253\u5f00\u5e02\u573a\u7684\u201c\u91d1\u94a5\u5319\u201d\uff1f\u7b54\u6848\u6216\u8bb8\u85cf\u5728\u4f01\u4e1a\u65e5\u5e38\u79ef\u7d2f\u7684\u4e1a\u52a1\u6027\u80fd\u6307\u6807<\/a><\/strong>\u4e2d\u3002\u8fd9\u4e9b\u770b\u4f3c\u51b0\u51b7\u7684\u6570\u5b57\uff0c\u5b9e\u5219\u662f\u5ba2\u6237\u884c\u4e3a\u3001\u5e02\u573a\u8d8b\u52bf\u548c\u8fd0\u8425\u6548\u7387\u7684\u201c\u7ffb\u8bd1\u5668\u201d\u3002\u901a\u8fc7\u7cfb\u7edf\u5206\u6790\u8fd9\u4e9b\u6307\u6807\uff0c\u4f01\u4e1a\u4e0d\u4ec5\u80fd\u907f\u514d\u201c\u5e7f\u6492\u7f51\u201d\u5f0f\u7684\u4f4e\u6548\u8425\u9500\uff0c\u8fd8\u80fd\u6316\u6398\u51fa\u9ad8\u4ef7\u503c\u5ba2\u6237\u7fa4\u4f53\u7684\u9690\u85cf\u9700\u6c42\u3002<\/p>\n

\u672c\u6587\u5c06\u4ece\u5173\u952e\u6027\u80fd\u6307\u6807\u7684\u9009\u62e9\u3001\u6570\u636e\u9a71\u52a8\u7684\u7ec6\u5206\u7b56\u7565<\/strong>\u4ee5\u53ca\u52a8\u6001\u5e02\u573a\u5b9a\u4f4d\u6a21\u578b<\/strong>\u4e09\u4e2a\u7ef4\u5ea6\uff0c\u63ed\u793a\u4e1a\u52a1\u6570\u636e\u5982\u4f55\u8f6c\u5316\u4e3a\u5e02\u573a\u6d1e\u5bdf\u529b\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5b9e\u73b0\u4ece\u201c\u76f2\u4eba\u6478\u8c61\u201d\u5230\u201c\u7cbe\u51c6\u5236\u5bfc\u201d\u7684\u8de8\u8d8a\u3002<\/p>\n

\n

\u4e00\u3001\u4e1a\u52a1\u6027\u80fd\u6307\u6807<\/a>\uff1a\u5e02\u573a\u5b9a\u4f4d\u7684\u201c\u6307\u5357\u9488\u201d<\/strong><\/h3>\n

\u5e02\u573a\u5b9a\u4f4d\u7684\u6838\u5fc3\u662f\u627e\u5230\u201c\u5bf9\u7684\u4eba\u201d\u5e76\u6ee1\u8db3\u5176\u9700\u6c42\uff0c\u800c\u4e1a\u52a1\u6027\u80fd\u6307\u6807\u6070\u6070\u80fd\u5e2e\u52a9\u4f01\u4e1a\u91cf\u5316\u201c\u5bf9\u7684\u4eba\u201d\u662f\u8c01\u3002\u5e38\u89c1\u7684\u6307\u6807\u5305\u62ec\uff1a<\/p>\n

    \n
  1. \u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08CLV\uff09<\/strong>\uff1a\u53cd\u6620\u5ba2\u6237\u957f\u671f\u8d21\u732e\u7684\u9ec4\u91d1\u6307\u6807\u3002\u9ad8CLV\u5ba2\u6237\u901a\u5e38\u5177\u6709\u66f4\u5f3a\u7684\u54c1\u724c\u5fe0\u8bda\u5ea6\uff0c\u9488\u5bf9\u8fd9\u7c7b\u4eba\u7fa4\u4f18\u5316\u4ea7\u54c1\u670d\u52a1\uff0c\u53ef\u663e\u8457\u63d0\u5347\u5e02\u573a\u5b9a\u4f4d\u7684\u7cbe\u51c6\u5ea6\u3002\n<\/li>\n
  2. \u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09<\/strong>\uff1a\u901a\u8fc7\u5206\u6790\u4e0d\u540c\u6e20\u9053\u6216\u4eba\u7fa4\u7684CAC\u5dee\u5f02\uff0c\u4f01\u4e1a\u53ef\u8bc6\u522b\u51fa\u201c\u6027\u4ef7\u6bd4\u6700\u9ad8\u201d\u7684\u76ee\u6807\u5e02\u573a\u3002\u4f8b\u5982\uff0c\u67d0\u5feb\u6d88\u54c1\u724c\u53d1\u73b0\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u83b7\u5ba2\u7684CAC\u6bd4\u4f20\u7edf\u5e7f\u544a\u4f4e40%\uff0c\u968f\u5373\u8c03\u6574\u9884\u7b97\uff0c\u805a\u7126\u5e74\u8f7b\u5973\u6027\u7fa4\u4f53\u3002\n<\/li>\n
  3. \u8f6c\u5316\u7387\u4e0e\u590d\u8d2d\u7387<\/strong>\uff1a\u8fd9\u4e24\u4e2a\u6307\u6807\u76f4\u63a5\u6307\u5411\u5ba2\u6237\u7684\u8d2d\u4e70\u610f\u613f\u4e0e\u9ecf\u6027\u3002\u82e5\u67d0\u7ec6\u5206\u5e02\u573a\u7684\u8f6c\u5316\u7387\u9ad8\u4e8e\u5e73\u5747\u6c34\u5e7330%\uff0c\u5219\u53ef\u80fd\u6210\u4e3a\u6838\u5fc3\u6218\u7565\u5e02\u573a\u3002\n<\/li>\n<\/ol>\n

    \u54c8\u4f5b\u5546\u5b66\u9662\u7814\u7a76\u8868\u660e\uff0c\u5229\u7528CLV\u4e0eCAC\u6bd4\u503c\uff08LTV:CAC\uff09\u4f18\u5316\u8d44\u6e90\u5206\u914d\u7684\u4f01\u4e1a\uff0c\u5176\u5229\u6da6\u7387\u53ef\u6bd4\u884c\u4e1a\u5e73\u5747\u6c34\u5e73\u9ad8\u51fa15%-25%\u3002<\/em><\/p>\n

    \n

    \u4e8c\u3001\u4ece\u6570\u636e\u5230\u7b56\u7565\uff1a\u6784\u5efa\u7cbe\u7ec6\u5316\u5e02\u573a\u7ec6\u5206\u6a21\u578b<\/strong><\/h3>\n

    \u5e02\u573a\u7ec6\u5206\u7684\u672c\u8d28\u662f\u53d1\u73b0\u9700\u6c42\u5dee\u5f02<\/strong>\uff0c\u800c\u4e1a\u52a1\u6027\u80fd\u6307\u6807\u80fd\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u63ed\u793a\u8fd9\u4e9b\u5dee\u5f02\uff1a<\/p>\n

    1. \u884c\u4e3a\u5206\u5c42\uff1a\u7528\u8d2d\u4e70\u9891\u7387\u4e0e\u5ba2\u5355\u4ef7\u5212\u5206\u4f18\u5148\u7ea7<\/strong><\/h4>\n
      \n
    • \u9ad8\u9891\u9ad8\u5ba2\u5355\u4ef7\u5ba2\u6237<\/strong>\uff1a\u5360\u4f01\u4e1a\u6536\u5165\u7684\u201c\u5934\u90e820%\u201d\uff0c\u9700\u901a\u8fc7\u4e2a\u6027\u5316\u670d\u52a1\uff08\u5982\u4e13\u5c5e\u5ba2\u670d\u3001\u4f18\u5148\u4f53\u9a8c\uff09\u5de9\u56fa\u5173\u7cfb\u3002\n<\/li>\n
    • \u4f4e\u9891\u9ad8\u5ba2\u5355\u4ef7\u5ba2\u6237<\/strong>\uff1a\u53ef\u80fd\u662f\u793c\u54c1\u91c7\u8d2d\u6216\u5e94\u6025\u9700\u6c42\u7528\u6237\uff0c\u53ef\u901a\u8fc7\u8282\u65e5\u8425\u9500\u6216\u573a\u666f\u5316\u63a8\u8350\u6fc0\u6d3b\u6d88\u8d39\u3002\n<\/li>\n
    • \u9ad8\u9891\u4f4e\u5ba2\u5355\u4ef7\u5ba2\u6237<\/strong>\uff1a\u6ce8\u91cd\u6027\u4ef7\u6bd4\uff0c\u9002\u5408\u6346\u7ed1\u9500\u552e\u6216\u79ef\u5206\u5956\u52b1\u7b56\u7565\u3002\n<\/li>\n<\/ul>\n

      2. \u9700\u6c42\u805a\u7c7b\uff1a\u901a\u8fc7NPS\uff08\u51c0\u63a8\u8350\u503c\uff09\u4e0e\u6d41\u5931\u7387\u8bc6\u522b\u75db\u70b9<\/strong><\/h4>\n
        \n
      • \u67d0 SaaS \u516c\u53f8\u5206\u6790\u53d1\u73b0\uff0cNPS\u4f4e\u4e8e30%\u7684\u5ba2\u6237\u4e2d\uff0c80%\u62b1\u6028\u201c\u529f\u80fd\u590d\u6742\u201d\uff1b\u800c\u6d41\u5931\u7387\u9ad8\u4e8e\u5e73\u5747\u7684\u5ba2\u6237\uff0c60%\u96c6\u4e2d\u5728\u4e2d\u5c0f\u578b\u4f01\u4e1a\u3002\u57fa\u4e8e\u6b64\uff0c\u4ed6\u4eec\u63a8\u51fa\u201c\u6781\u7b80\u7248\u201d\u4ea7\u54c1\u5e76\u8c03\u6574\u5b9a\u4ef7\u7b56\u7565\uff0c\u6210\u529f\u5c06\u4e2d\u5c0f\u5ba2\u6237\u7559\u5b58\u7387\u63d0\u534745%\u3002\n<\/li>\n<\/ul>\n

        3. \u6e20\u9053\u6548\u7387\u5730\u56fe\uff1aROI\u4e0e\u6d41\u91cf\u8d28\u91cf\u7684\u4ea4\u53c9\u5206\u6790<\/strong><\/h4>\n
          \n
        • \u5c06\u5404\u6e20\u9053\u7684\u6d41\u91cf\u8f6c\u5316\u7387<\/strong>\u4e0e\u5355\u5ba2\u6237\u5229\u6da6<\/strong>\u7ed8\u5236\u6210\u77e9\u9635\uff0c\u53ef\u5feb\u901f\u8bc6\u522b\u201c\u9ad8\u8f6c\u5316\u9ad8\u5229\u6da6\u201d\uff08\u4f18\u5148\u6295\u5165\uff09\u3001\u201c\u4f4e\u8f6c\u5316\u9ad8\u5229\u6da6\u201d\uff08\u4f18\u5316\u7528\u6237\u4f53\u9a8c\uff09\u3001\u201c\u9ad8\u8f6c\u5316\u4f4e\u5229\u6da6\u201d\uff08\u7b5b\u9009\u9ad8\u4ef7\u503c\u6d41\u91cf\uff09\u7b49\u8c61\u9650\uff0c\u907f\u514d\u8d44\u6e90\u6d6a\u8d39\u3002\n<\/li>\n<\/ul>\n
          \n

          \u4e09\u3001\u52a8\u6001\u5b9a\u4f4d\uff1a\u7528\u5b9e\u65f6\u6570\u636e\u5e94\u5bf9\u5e02\u573a\u53d8\u5316<\/strong><\/h3>\n

          \u4f20\u7edf\u5e02\u573a\u5b9a\u4f4d\u7684\u5c40\u9650\u5728\u4e8e\u201c\u9759\u6001\u6807\u7b7e\u201d\uff0c\u800c\u4e1a\u52a1\u6027\u80fd\u6307\u6807\u652f\u6301\u4f01\u4e1a\u5efa\u7acb\u52a8\u6001\u54cd\u5e94\u673a\u5236<\/strong>\uff1a<\/p>\n

          1. \u5b9e\u65f6\u76d1\u6d4b\u9884\u8b66\uff1a\u5f02\u5e38\u6ce2\u52a8\u4e2d\u6355\u6349\u673a\u4f1a<\/strong><\/h4>\n
            \n
          • \u5f53\u67d0\u533a\u57df\u7684\u9875\u9762\u505c\u7559\u65f6\u957f<\/strong>\u7a81\u7136\u4e0b\u964d20%\uff0c\u53ef\u80fd\u9884\u793a\u7ade\u54c1\u6d3b\u52a8\u6216\u7528\u6237\u4f53\u9a8c\u95ee\u9898\uff0c\u9700\u7acb\u5373\u6392\u67e5\uff1b\u82e5\u67d0\u4ea7\u54c1\u7ebf\u7684\u5e93\u5b58\u5468\u8f6c\u7387<\/strong>\u6301\u7eed\u4e0a\u5347\uff0c\u5219\u53ef\u8003\u8651\u6269\u5927\u751f\u4ea7\u6216\u63d0\u4ef7\u3002\n<\/li>\n<\/ul>\n

            2. A\/B\u6d4b\u8bd5\u4f18\u5316\u5b9a\u4f4d\u6807\u7b7e<\/strong><\/h4>\n
              \n
            • \u67d0\u7535\u5546\u5e73\u53f0\u901a\u8fc7A\/B\u6d4b\u8bd5\u53d1\u73b0\uff0c\u5c06\u201c\u6bcd\u5a74\u7528\u6237\u201d\u7ec6\u5206\u4e3a\u201c\u7cbe\u81f4\u80b2\u513f\u578b\u201d\u4e0e\u201c\u5b9e\u7528\u6027\u4ef7\u6bd4\u578b\u201d\u540e\uff0c\u5b9a\u5411\u63a8\u9001\u4e0d\u540c\u6587\u6848\uff0c\u4f7f\u70b9\u51fb\u7387\u63d0\u534727%\u3002\u8fd9\u79cd\u57fa\u4e8e\u6570\u636e\u7684\u6807\u7b7e\u8fed\u4ee3\uff0c\u8ba9\u5b9a\u4f4d\u66f4\u8d34\u8fd1\u771f\u5b9e\u9700\u6c42\u3002\n<\/li>\n<\/ul>\n

              3. \u9884\u6d4b\u6027\u5206\u6790\uff1a\u63d0\u524d\u5e03\u5c40\u672a\u6765\u5e02\u573a<\/strong><\/h4>\n
                \n
              • \u7ed3\u5408\u5386\u53f2\u9500\u552e\u6570\u636e\u4e0e\u5916\u90e8\u7ecf\u6d4e\u6307\u6807\uff08\u5982GDP\u589e\u901f\u3001\u6d88\u8d39\u4fe1\u5fc3\u6307\u6570\uff09\uff0c\u4f01\u4e1a\u53ef\u9884\u6d4b\u4e0d\u540c\u7ec6\u5206\u5e02\u573a\u7684\u589e\u957f\u6f5c\u529b\u3002\u4f8b\u5982\uff0c\u67d0\u6c7d\u8f66\u54c1\u724c\u901a\u8fc7\u5206\u6790\u8bd5\u9a7e\u7387<\/strong>\u4e0e\u8d37\u6b3e\u6e17\u900f\u7387<\/strong>\uff0c\u63d0\u524d\u5728\u4e8c\u4e09\u7ebf\u57ce\u5e02\u5e03\u5c40\u65b0\u80fd\u6e90\u8f66\u578b\uff0c\u62a2\u5360\u5148\u673a\u3002\n<\/li>\n<\/ul>\n
                \n

                \u56db\u3001\u907f\u5f00\u9677\u9631\uff1a\u6570\u636e\u5e94\u7528\u7684\u4e09\u5927\u539f\u5219<\/strong><\/h3>\n
                  \n
                1. \u907f\u514d\u201c\u6570\u636e\u5b64\u5c9b\u201d<\/strong>\uff1a\u5ba2\u6237\u6ee1\u610f\u5ea6\uff08CSAT\uff09\u6570\u636e\u82e5\u4ec5\u505c\u7559\u5728\u5ba2\u670d\u90e8\u95e8\uff0c\u65e0\u6cd5\u4e0e\u9500\u552e\u7aef\u7684\u5ba2\u5355\u4ef7<\/strong>\u5173\u8054\u5206\u6790\uff0c\u5c06\u9519\u5931\u670d\u52a1\u5347\u7ea7\u7684\u5546\u673a\u3002\n<\/li>\n
                2. \u8b66\u60d5\u8fc7\u5ea6\u7ec6\u5206<\/strong>\uff1a\u5f53\u7ec6\u5206\u5e02\u573a\u7684\u8fd0\u8425\u6210\u672c\u8d85\u8fc7\u5176CLV\u65f6\uff0c\u9700\u901a\u8fc7\u5408\u5e76\u6807\u7b7e\u6216\u7cbe\u7b80\u7b56\u7565\u63a7\u5236\u6210\u672c\u3002\n<\/li>\n
                3. \u5e73\u8861\u5b9a\u91cf\u4e0e\u5b9a\u6027<\/strong>\uff1a\u6307\u6807\u53cd\u6620\u201c\u53d1\u751f\u4e86\u4ec0\u4e48\u201d\uff0c\u800c\u7528\u6237\u8bbf\u8c08\u80fd\u89e3\u91ca\u201c\u4e3a\u4ec0\u4e48\u53d1\u751f\u201d\u3002\u67d0\u96f6\u552e\u54c1\u724c\u53d1\u73b0\u9000\u8d27\u7387<\/strong>\u5347\u9ad8\u540e\uff0c\u7ed3\u5408\u7528\u6237\u53cd\u9988\u53d1\u73b0\u662f\u5c3a\u5bf8\u63cf\u8ff0\u4e0d\u6e05\u6670\uff0c\u800c\u975e\u8d28\u91cf\u95ee\u9898\u3002\n<\/li>\n<\/ol>\n
                  \n

                  \u901a\u8fc7\u4e1a\u52a1\u6027\u80fd\u6307\u6807\u5b9e\u73b0\u5e02\u573a\u5b9a\u4f4d\u4e0e\u7ec6\u5206\uff0c\u672c\u8d28\u4e0a\u662f\u4e00\u573a\u201c\u7528\u6570\u636e\u8fd8\u539f\u771f\u76f8\u201d\u7684\u65c5\u7a0b\u3002\u4ece\u8bc6\u522b\u6838\u5fc3\u5ba2\u7fa4\u5230\u9884\u6d4b\u8d8b\u52bf\uff0c\u4ece\u4f18\u5316\u8d44\u6e90\u5230\u89c4\u907f\u98ce\u9669\uff0c\u6bcf\u4e00\u6b65\u90fd\u9700\u4ee5\u6307\u6807\u4e3a\u951a\u70b9\uff0c\u4ee5\u884c\u52a8\u4e3a\u6760\u6746\u3002\u5f53\u4f01\u4e1a\u5b66\u4f1a\u5c06\u6570\u636e\u8f6c\u5316\u4e3a\u6d1e\u5bdf\uff0c\u5e02\u573a\u4e0d\u518d\u662f\u4e00\u7247\u6df7\u6c8c\u7684\u6218\u573a\uff0c\u800c\u662f\u4e00\u5f20\u6e05\u6670\u53ef\u5bfc\u822a\u7684\u6218\u7565\u5730\u56fe\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

                  \u5728\u6570\u5b57\u5316\u7ade\u4e89\u6108\u6f14\u6108\u70c8\u7684\u4eca\u5929\uff0c\u4f01\u4e1a\u82e5\u60f3\u7cbe\u51c6\u6293\u4f4f\u76ee\u6807\u5ba2\u6237\uff0c\u4ec5\u9760\u76f4\u89c9\u6216\u7ecf\u9a8c\u5df2\u8fdc\u8fdc\u4e0d\u591f\u3002\u5e02\u573a\u5b9a\u4f4d\u4e0e\u7ec6\u5206\u7684\u7cbe\u51c6\u5ea6\uff0c\u5f80\u5f80\u51b3\u5b9a\u4e86\u8d44\u6e90\u6295\u653e\u7684\u6548\u7387\u4e0e\u5546\u4e1a\u589e\u957f\u7684\u5929\u82b1\u677f\u3002\u7136\u800c\uff0c\u5982\u4f55\u627e\u5230\u90a3\u628a\u6253\u5f00\u5e02\u573a\u7684\u201c\u91d1\u94a5\u5319\u201d\uff1f\u7b54\u6848\u6216\u8bb8\u85cf\u5728\u4f01\u4e1a\u65e5\u5e38\u79ef\u7d2f\u7684\u4e1a\u52a1\u6027\u80fd\u6307\u6807\u4e2d\u3002\u8fd9\u4e9b\u770b\u4f3c\u51b0\u51b7\u7684\u6570\u5b57\uff0c\u5b9e\u5219\u662f\u5ba2\u6237\u884c\u4e3a\u3001\u5e02\u573a\u8d8b\u52bf\u548c\u8fd0\u8425\u6548\u7387\u7684\u201c\u7ffb\u8bd1\u5668\u201d\u3002\u901a\u8fc7\u7cfb\u7edf\u5206\u6790\u8fd9\u4e9b\u6307\u6807\uff0c\u4f01\u4e1a\u4e0d\u4ec5\u80fd\u907f\u514d\u201c\u5e7f\u6492\u7f51\u201d\u5f0f\u7684\u4f4e\u6548\u8425\u9500\uff0c\u8fd8\u80fd\u6316\u6398\u51fa\u9ad8\u4ef7\u503c\u5ba2\u6237\u7fa4\u4f53\u7684\u9690\u85cf\u9700\u6c42\u3002 \u672c\u6587\u5c06\u4ece\u5173\u952e\u6027\u80fd\u6307\u6807\u7684\u9009\u62e9\u3001\u6570\u636e\u9a71\u52a8\u7684\u7ec6\u5206\u7b56\u7565\u4ee5\u53ca\u52a8\u6001\u5e02\u573a\u5b9a\u4f4d\u6a21\u578b\u4e09\u4e2a\u7ef4\u5ea6\uff0c\u63ed\u793a\u4e1a\u52a1\u6570\u636e\u5982\u4f55\u8f6c\u5316\u4e3a\u5e02\u573a\u6d1e\u5bdf\u529b\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5b9e\u73b0\u4ece\u201c\u76f2\u4eba\u6478\u8c61\u201d\u5230\u201c\u7cbe\u51c6\u5236\u5bfc\u201d\u7684\u8de8\u8d8a\u3002 \u4e00\u3001\u4e1a\u52a1\u6027\u80fd\u6307\u6807\uff1a\u5e02\u573a\u5b9a\u4f4d\u7684\u201c\u6307\u5357\u9488\u201d \u5e02\u573a\u5b9a\u4f4d\u7684\u6838\u5fc3\u662f\u627e\u5230\u201c\u5bf9\u7684\u4eba\u201d\u5e76\u6ee1\u8db3\u5176\u9700\u6c42\uff0c\u800c\u4e1a\u52a1\u6027\u80fd\u6307\u6807\u6070\u6070\u80fd\u5e2e\u52a9\u4f01\u4e1a\u91cf\u5316\u201c\u5bf9\u7684\u4eba\u201d\u662f\u8c01\u3002\u5e38\u89c1\u7684\u6307\u6807\u5305\u62ec\uff1a \u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08CLV\uff09\uff1a\u53cd\u6620\u5ba2\u6237\u957f\u671f\u8d21\u732e\u7684\u9ec4\u91d1\u6307\u6807\u3002\u9ad8CLV\u5ba2\u6237\u901a\u5e38\u5177\u6709\u66f4\u5f3a\u7684\u54c1\u724c\u5fe0\u8bda\u5ea6\uff0c\u9488\u5bf9\u8fd9\u7c7b\u4eba\u7fa4\u4f18\u5316\u4ea7\u54c1\u670d\u52a1\uff0c\u53ef\u663e\u8457\u63d0\u5347\u5e02\u573a\u5b9a\u4f4d\u7684\u7cbe\u51c6\u5ea6\u3002 \u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\uff1a\u901a\u8fc7\u5206\u6790\u4e0d\u540c\u6e20\u9053\u6216\u4eba\u7fa4\u7684CAC\u5dee\u5f02\uff0c\u4f01\u4e1a\u53ef\u8bc6\u522b\u51fa\u201c\u6027\u4ef7\u6bd4\u6700\u9ad8\u201d\u7684\u76ee\u6807\u5e02\u573a\u3002\u4f8b\u5982\uff0c\u67d0\u5feb\u6d88\u54c1\u724c\u53d1\u73b0\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u83b7\u5ba2\u7684CAC\u6bd4\u4f20\u7edf\u5e7f\u544a\u4f4e40%\uff0c\u968f\u5373\u8c03\u6574\u9884\u7b97\uff0c\u805a\u7126\u5e74\u8f7b\u5973\u6027\u7fa4\u4f53\u3002 \u8f6c\u5316\u7387\u4e0e\u590d\u8d2d\u7387\uff1a\u8fd9\u4e24\u4e2a\u6307\u6807\u76f4\u63a5\u6307\u5411\u5ba2\u6237\u7684\u8d2d\u4e70\u610f\u613f\u4e0e\u9ecf\u6027\u3002\u82e5\u67d0\u7ec6\u5206\u5e02\u573a\u7684\u8f6c\u5316\u7387\u9ad8\u4e8e\u5e73\u5747\u6c34\u5e7330%\uff0c\u5219\u53ef\u80fd\u6210\u4e3a\u6838\u5fc3\u6218\u7565\u5e02\u573a\u3002 \u54c8\u4f5b\u5546\u5b66\u9662\u7814\u7a76\u8868\u660e\uff0c\u5229\u7528CLV\u4e0eCAC\u6bd4\u503c\uff08LTV:CAC\uff09\u4f18\u5316\u8d44\u6e90\u5206\u914d\u7684\u4f01\u4e1a\uff0c\u5176\u5229\u6da6\u7387\u53ef\u6bd4\u884c\u4e1a\u5e73\u5747\u6c34\u5e73\u9ad8\u51fa15%-25%\u3002 \u4e8c\u3001\u4ece\u6570\u636e\u5230\u7b56\u7565\uff1a\u6784\u5efa\u7cbe\u7ec6\u5316\u5e02\u573a\u7ec6\u5206\u6a21\u578b \u5e02\u573a\u7ec6\u5206\u7684\u672c\u8d28\u662f\u53d1\u73b0\u9700\u6c42\u5dee\u5f02\uff0c\u800c\u4e1a\u52a1\u6027\u80fd\u6307\u6807\u80fd\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u63ed\u793a\u8fd9\u4e9b\u5dee\u5f02\uff1a 1. \u884c\u4e3a\u5206\u5c42\uff1a\u7528\u8d2d\u4e70\u9891\u7387\u4e0e\u5ba2\u5355\u4ef7\u5212\u5206\u4f18\u5148\u7ea7 \u9ad8\u9891\u9ad8\u5ba2\u5355\u4ef7\u5ba2\u6237\uff1a\u5360\u4f01\u4e1a\u6536\u5165\u7684\u201c\u5934\u90e820%\u201d\uff0c\u9700\u901a\u8fc7\u4e2a\u6027\u5316\u670d\u52a1\uff08\u5982\u4e13\u5c5e\u5ba2\u670d\u3001\u4f18\u5148\u4f53\u9a8c\uff09\u5de9\u56fa\u5173\u7cfb\u3002 \u4f4e\u9891\u9ad8\u5ba2\u5355\u4ef7\u5ba2\u6237\uff1a\u53ef\u80fd\u662f\u793c\u54c1\u91c7\u8d2d\u6216\u5e94\u6025\u9700\u6c42\u7528\u6237\uff0c\u53ef\u901a\u8fc7\u8282\u65e5\u8425\u9500\u6216\u573a\u666f\u5316\u63a8\u8350\u6fc0\u6d3b\u6d88\u8d39\u3002 \u9ad8\u9891\u4f4e\u5ba2\u5355\u4ef7\u5ba2\u6237\uff1a\u6ce8\u91cd\u6027\u4ef7\u6bd4\uff0c\u9002\u5408\u6346\u7ed1\u9500\u552e\u6216\u79ef\u5206\u5956\u52b1\u7b56\u7565\u3002 2. \u9700\u6c42\u805a\u7c7b\uff1a\u901a\u8fc7NPS\uff08\u51c0\u63a8\u8350\u503c\uff09\u4e0e\u6d41\u5931\u7387\u8bc6\u522b\u75db\u70b9 \u67d0 SaaS \u516c\u53f8\u5206\u6790\u53d1\u73b0\uff0cNPS\u4f4e\u4e8e30%\u7684\u5ba2\u6237\u4e2d\uff0c80%\u62b1\u6028\u201c\u529f\u80fd\u590d\u6742\u201d\uff1b\u800c\u6d41\u5931\u7387\u9ad8\u4e8e\u5e73\u5747\u7684\u5ba2\u6237\uff0c60%\u96c6\u4e2d\u5728\u4e2d\u5c0f\u578b\u4f01\u4e1a\u3002\u57fa\u4e8e\u6b64\uff0c\u4ed6\u4eec\u63a8\u51fa\u201c\u6781\u7b80\u7248\u201d\u4ea7\u54c1\u5e76\u8c03\u6574\u5b9a\u4ef7\u7b56\u7565\uff0c\u6210\u529f\u5c06\u4e2d\u5c0f\u5ba2\u6237\u7559\u5b58\u7387\u63d0\u534745%\u3002 3. \u6e20\u9053\u6548\u7387\u5730\u56fe\uff1aROI\u4e0e\u6d41\u91cf\u8d28\u91cf\u7684\u4ea4\u53c9\u5206\u6790 \u5c06\u5404\u6e20\u9053\u7684\u6d41\u91cf\u8f6c\u5316\u7387\u4e0e\u5355\u5ba2\u6237\u5229\u6da6\u7ed8\u5236\u6210\u77e9\u9635\uff0c\u53ef\u5feb\u901f\u8bc6\u522b\u201c\u9ad8\u8f6c\u5316\u9ad8\u5229\u6da6\u201d\uff08\u4f18\u5148\u6295\u5165\uff09\u3001\u201c\u4f4e\u8f6c\u5316\u9ad8\u5229\u6da6\u201d\uff08\u4f18\u5316\u7528\u6237\u4f53\u9a8c\uff09\u3001\u201c\u9ad8\u8f6c\u5316\u4f4e\u5229\u6da6\u201d\uff08\u7b5b\u9009\u9ad8\u4ef7\u503c\u6d41\u91cf\uff09\u7b49\u8c61\u9650\uff0c\u907f\u514d\u8d44\u6e90\u6d6a\u8d39\u3002 \u4e09\u3001\u52a8\u6001\u5b9a\u4f4d\uff1a\u7528\u5b9e\u65f6\u6570\u636e\u5e94\u5bf9\u5e02\u573a\u53d8\u5316 \u4f20\u7edf\u5e02\u573a\u5b9a\u4f4d\u7684\u5c40\u9650\u5728\u4e8e\u201c\u9759\u6001\u6807\u7b7e\u201d\uff0c\u800c\u4e1a\u52a1\u6027\u80fd\u6307\u6807\u652f\u6301\u4f01\u4e1a\u5efa\u7acb\u52a8\u6001\u54cd\u5e94\u673a\u5236\uff1a 1. \u5b9e\u65f6\u76d1\u6d4b\u9884\u8b66\uff1a\u5f02\u5e38\u6ce2\u52a8\u4e2d\u6355\u6349\u673a\u4f1a \u5f53\u67d0\u533a\u57df\u7684\u9875\u9762\u505c\u7559\u65f6\u957f\u7a81\u7136\u4e0b\u964d20%\uff0c\u53ef\u80fd\u9884\u793a\u7ade\u54c1\u6d3b\u52a8\u6216\u7528\u6237\u4f53\u9a8c\u95ee\u9898\uff0c\u9700\u7acb\u5373\u6392\u67e5\uff1b\u82e5\u67d0\u4ea7\u54c1\u7ebf\u7684\u5e93\u5b58\u5468\u8f6c\u7387\u6301\u7eed\u4e0a\u5347\uff0c\u5219\u53ef\u8003\u8651\u6269\u5927\u751f\u4ea7\u6216\u63d0\u4ef7\u3002 2. A\/B\u6d4b\u8bd5\u4f18\u5316\u5b9a\u4f4d\u6807\u7b7e \u67d0\u7535\u5546\u5e73\u53f0\u901a\u8fc7A\/B\u6d4b\u8bd5\u53d1\u73b0\uff0c\u5c06\u201c\u6bcd\u5a74\u7528\u6237\u201d\u7ec6\u5206\u4e3a\u201c\u7cbe\u81f4\u80b2\u513f\u578b\u201d\u4e0e\u201c\u5b9e\u7528\u6027\u4ef7\u6bd4\u578b\u201d\u540e\uff0c\u5b9a\u5411\u63a8\u9001\u4e0d\u540c\u6587\u6848\uff0c\u4f7f\u70b9\u51fb\u7387\u63d0\u534727%\u3002\u8fd9\u79cd\u57fa\u4e8e\u6570\u636e\u7684\u6807\u7b7e\u8fed\u4ee3\uff0c\u8ba9\u5b9a\u4f4d\u66f4\u8d34\u8fd1\u771f\u5b9e\u9700\u6c42\u3002 3. \u9884\u6d4b\u6027\u5206\u6790\uff1a\u63d0\u524d\u5e03\u5c40\u672a\u6765\u5e02\u573a \u7ed3\u5408\u5386\u53f2\u9500\u552e\u6570\u636e\u4e0e\u5916\u90e8\u7ecf\u6d4e\u6307\u6807\uff08\u5982GDP\u589e\u901f\u3001\u6d88\u8d39\u4fe1\u5fc3\u6307\u6570\uff09\uff0c\u4f01\u4e1a\u53ef\u9884\u6d4b\u4e0d\u540c\u7ec6\u5206\u5e02\u573a\u7684\u589e\u957f\u6f5c\u529b\u3002\u4f8b\u5982\uff0c\u67d0\u6c7d\u8f66\u54c1\u724c\u901a\u8fc7\u5206\u6790\u8bd5\u9a7e\u7387\u4e0e\u8d37\u6b3e\u6e17\u900f\u7387\uff0c\u63d0\u524d\u5728\u4e8c\u4e09\u7ebf\u57ce\u5e02\u5e03\u5c40\u65b0\u80fd\u6e90\u8f66\u578b\uff0c\u62a2\u5360\u5148\u673a\u3002 \u56db\u3001\u907f\u5f00\u9677\u9631\uff1a\u6570\u636e\u5e94\u7528\u7684\u4e09\u5927\u539f\u5219 \u907f\u514d\u201c\u6570\u636e\u5b64\u5c9b\u201d\uff1a\u5ba2\u6237\u6ee1\u610f\u5ea6\uff08CSAT\uff09\u6570\u636e\u82e5\u4ec5\u505c\u7559\u5728\u5ba2\u670d\u90e8\u95e8\uff0c\u65e0\u6cd5\u4e0e\u9500\u552e\u7aef\u7684\u5ba2\u5355\u4ef7\u5173\u8054\u5206\u6790\uff0c\u5c06\u9519\u5931\u670d\u52a1\u5347\u7ea7\u7684\u5546\u673a\u3002 \u8b66\u60d5\u8fc7\u5ea6\u7ec6\u5206\uff1a\u5f53\u7ec6\u5206\u5e02\u573a\u7684\u8fd0\u8425\u6210\u672c\u8d85\u8fc7\u5176CLV\u65f6\uff0c\u9700\u901a\u8fc7\u5408\u5e76\u6807\u7b7e\u6216\u7cbe\u7b80\u7b56\u7565\u63a7\u5236\u6210\u672c\u3002 \u5e73\u8861\u5b9a\u91cf\u4e0e\u5b9a\u6027\uff1a\u6307\u6807\u53cd\u6620\u201c\u53d1\u751f\u4e86\u4ec0\u4e48\u201d\uff0c\u800c\u7528\u6237\u8bbf\u8c08\u80fd\u89e3\u91ca\u201c\u4e3a\u4ec0\u4e48\u53d1\u751f\u201d\u3002\u67d0\u96f6\u552e\u54c1\u724c\u53d1\u73b0\u9000\u8d27\u7387\u5347\u9ad8\u540e\uff0c\u7ed3\u5408\u7528\u6237\u53cd\u9988\u53d1\u73b0\u662f\u5c3a\u5bf8\u63cf\u8ff0\u4e0d\u6e05\u6670\uff0c\u800c\u975e\u8d28\u91cf\u95ee\u9898\u3002 \u901a\u8fc7\u4e1a\u52a1\u6027\u80fd\u6307\u6807\u5b9e\u73b0\u5e02\u573a\u5b9a\u4f4d\u4e0e\u7ec6\u5206\uff0c\u672c\u8d28\u4e0a\u662f\u4e00\u573a\u201c\u7528\u6570\u636e\u8fd8\u539f\u771f\u76f8\u201d\u7684\u65c5\u7a0b\u3002\u4ece\u8bc6\u522b\u6838\u5fc3\u5ba2\u7fa4\u5230\u9884\u6d4b\u8d8b\u52bf\uff0c\u4ece\u4f18\u5316\u8d44\u6e90\u5230\u89c4\u907f\u98ce\u9669\uff0c\u6bcf\u4e00\u6b65\u90fd\u9700\u4ee5\u6307\u6807\u4e3a\u951a\u70b9\uff0c\u4ee5\u884c\u52a8\u4e3a\u6760\u6746\u3002\u5f53\u4f01\u4e1a\u5b66\u4f1a\u5c06\u6570\u636e\u8f6c\u5316\u4e3a\u6d1e\u5bdf\uff0c\u5e02\u573a\u4e0d\u518d\u662f\u4e00\u7247\u6df7\u6c8c\u7684\u6218\u573a\uff0c\u800c\u662f\u4e00\u5f20\u6e05\u6670\u53ef\u5bfc\u822a\u7684\u6218\u7565\u5730\u56fe\u3002<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-37080","post","type-post","status-publish","format-standard","hentry","category-product-news"],"_links":{"self":[{"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/posts\/37080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/comments?post=37080"}],"version-history":[{"count":1,"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/posts\/37080\/revisions"}],"predecessor-version":[{"id":37082,"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/posts\/37080\/revisions\/37082"}],"wp:attachment":[{"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/media?parent=37080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/categories?post=37080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yunshan.net\/blog\/wp-json\/wp\/v2\/tags?post=37080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}